Can I Edit UTM To Lowercase?

When managing your UTM parameters, you may want to edit the casing to be lowercase. Follow these easy steps to do so! 💪  

When creating a post inside of the Post Editor, you'll have the options to edit your Link Settings and UTM parameters to lowercase: 

1. After you enter a link in the Post Editor, you can head over to Link Settings and then select Edit UTM Settings:

2. From here you can edit these settings and change to lowercase!

3. A good rule of thumb is to aim for consistency. You are going to want to keep all 4 customizable dimensions consistent with either upper case or lower case.

The four dimensions that are customizable are:

Campaign Source

Campaign Medium

Campaign Term

Campaign Content

You can edit all of these four to lower case and you are set to go!