Why Are Posts Being Rejected As Duplicate Content?

Evergreen Recycling is not intended for short-term repeating of content, like posting the same content after a few hours. 

This is because Facebook and Twitter have their own measures in place to prevent people from publishing the same content in quick succession.

In This Article

Duplicate Guidelines For Twitter

Twitter introduced duplication policy rules on March 23, 2018. These rules include:

  • No duplicate or substantially similar posts to be sent within the same profile
  • No duplicate or substantially similar posts to be sent from any other Twitter profiles within one SmarterQueue account
  • These rules apply for all time, not just for a 24-hour window
  • These rules apply for scheduled/queued tweets as well as live tweeting

We’ll be checking each tweet before it is published, to find out whether it’s been sent on any of your Twitter profiles already (profiles connected to your SmarterQueue account). 

If it is a duplicate,  we will Retweet the original post instead of sending a new Tweet. 

This will have the effect of bumping the Tweet to the top of your feed and showing it to your followers again.

Duplicate Guidelines For Facebook

  • You can’t post exactly the same text within 24 hours
  • If you have 10 Timeslots in a Queue (for a single profile + Category), you must have at least 5 posts in that Queue. 
    • This is to prevent the same content from being posted more than twice per week
    • You’ll get a warning in your Queue if you don’t have enough Evergreen posts for your given Posting Plan
    • You can fix this by adding more Evergreen posts, or by removing some Timeslots from your Posting Plan
  • If your Queue repeats itself within one week, your Timeslots must be spread out across the week so that no post is repeated twice on the same day.

These measures are in place to protect your account from being suspended by Twitter or Facebook. 

💡These measures and checks only apply to posts made from within SmarterQueue

We can’t check other posts published by other services or ones published natively on Facebook or Twitter. 

If you publish a post directly through Twitter.com and then an identical post through SmarterQueue, you are at risk of violating Twitter’s anti-spam rules.

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