📹️ What Is Evergreen?

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What Is Evergreen Content?

Evergreen content is content that does not have an expiry date, meaning you can post it again days or weeks later and still reap the benefits from the engagement you get for the same content

As the name implies, the purpose of it is to ensure your social media Profiles stay fresh and never run out of content even if you have nothing new to post. 

How Do I Create Evergreen Posts?

In the Post Editor, you'll find some options that let you choose whether to publish the post once or mark it as Evergreen content i.e. to be repeated over a period of time.

If you mark the post as Evergreen, you can then set the post to expire after a certain number of cycles and/or a specific date.

How Does Evergreen Work?

Once an Evergreen post gets published, it gets copied and added to the bottom of the Queue - so it will be re-posted once you go through the remaining posts in the Queue for that Category in that Profile.

All your Evergreen content will be published based on the Timeslots you've set up when you created your Posting Plan

As an example, you create a Category called ' Inspiration' and set up a Timeslot for 12:30 pm on Wednesdays to post from it.

If you then add four articles to  Inspiration, SmarterQueue will publish Post #1 first. 

After Post #1 is published, it will be placed at the bottom of your Queue, to be posted again once the other three posts have been published.

So if all of the posts in your Queue are marked as Evergreen posts, you’ll continually have posts added to the bottom of your Queue after they’re published, so you’ll never run out of posts.

How Does Evergreen Work With Your Post Timing Settings?

When creating your content in Post Editor, SmarterQueue gives you several Post Timing options

As long as you've selected 'Recycle After Posting' to have your content recycle, the posts will be published as follows:

  • Post Now: the post will be sent out right away, after which it will be added to the bottom of the Queue to be recycled based on your Posting Plan.
  • Add to Queue: depending on your selection, the post will be added directly to the top or bottom of the Queue to be posted based on your Posting Plan - once it's posted once, it will continue to be added to the bottom of the Queue to be recycled.
  • Schedule: your post will first be published on your specified dates/times and only after those have been fulfilled the post will be added to the bottom of the Queue to be recycled based on your Posting Plan.
  • Recurring: posts set as recurring will be published in perpetuity, so Evergreen Recycling doesn't apply to them - that said you are still able to set recurring posts to expire. 

How Can I Edit An Evergreen Post For Future Cycles?

After the Evergreen Content is published, we move the post back to the bottom of its Sub-Queue, ready to be published in the next cycle.

You can edit the post at any time, and the new content is what will be used for all future cycles of that Evergreen post.

1. Navigate to the post you’d like to edit inside of the Queue, and click the ‘Pencil’ icon to edit the post.

2. This will open the  Post Editor, where you can edit any of the parameters of your post, including Category, post text, media, Post Timing, and Evergreen Post Recycling settings.

3. When you’re done simply click 'Save' and the post will be updated and any changes reflected in your Queue. 

  • If you only changed the post content, its position in your Queue will be unchanged
  • If you edited Post Timing settings or the Category, its Queue position will be updated accordingly.
💡 Edits made to Evergreen posts will affect all subsequent cycles of the post

Evergreen Limits

There are some limits in place, to prevent your Twitter or Facebook account from being flagged for spamming duplicate content.

  • We don’t allow the same Post Text to be published twice within 24 hours. This is true whether you try to post manually, or have scheduled posts.
  • Your Evergreen Queue can’t repeat more than twice per week. 
    • In other words, you must have at least half as many Evergreen posts, as you have Timeslots.
    • For example: if you have 10 Timeslots per week for your Facebook Page in the Inspiration category, you need to have 5 or more Evergreen posts in that Queue.
  • If you don’t have many Evergreen posts in a Queue, you have to spread out your Timeslots, so that the same post isn’t published twice in one day.
    • For example: if you have 10 Timeslots per week, and 5 Evergreen posts, you can’t have more than 5 Timeslots on the same day. This would result in the same post being published twice on that day.

Note: Check out our fantastic blog for details of How To Boost Engagement Reach With Evergreen Recycling!