Why Is The Link I Added So Long?

In This Article

What Are UTM Tracking Parameters?

UTM parameters allow you to measure how visitors reached your website. That is, if you shared a link to your website on your Facebook page called Smart Co and from your Blog Posts category, Google Analytics will show that page and category as UTM labels for all visitors who clicked on that link.

If you are adding a link and notice something like this added to the end: utm_source=_NETWORK_&utm_medium=social&utm_campaign=_ACCOUNT_&utm_content=_CATEGORY_

It is because you have enabled Google Analytics UTM Tracking Parameters.

How Can I Turn Them Off?

If you want to disable these from your Links moving forward you can visit your Link Tracking Settings.

And ensure that you have selected “Yes” to Remove Existing Google Analytics UTM Parameters:

And you will want to select No under “Campaign Tracking” to not add any additional information to your Link:

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