What Is UTM?
UTM parameters are “tags” that are added to the end of a URL. They help to track the effectiveness of a post published to your social media accounts.
If you have hundreds or thousands of visitors to your website each month, it’s good to know where that traffic is coming from.
In This Article You Will Learn
- What are UTMs?
- Enabling UTM parameters in SmarterQueue
- UTM settings for individual posts
- Finding your data in Google Analytics
What Are UTMs?
UTM parameters allow you to measure how visitors reached your website.
That is, if you shared a link to your website on your Facebook page called 'Smart Co' and from your Blog Posts Category, Google Analytics will show that page and Category as UTM labels for all visitors who clicked on that link.
If you add UTM parameters as well as Bitly click-tracking, we will also add an additional query parameter to the link, “utm_sq”.
This makes sure that every Bitlink you create is unique. Otherwise, every time you share a link in a new post, it would re-use the same Bitlink, and all posts would report the same click statistics (so you wouldn’t know how many clicks came from each post).
Enabling UTM Parameters In SmarterQueue
By default, SmarterQueue will add UTM parameters to your links.
The social network type, Profile name, and Category name are added as Google Analytics UTM parameters to all links that you share.
To change this setting for your SmarterQueue account
- Open Setting via the cog icon (top right of page)
- Choose Settings > Link Tracking
- Scroll down to the section labelled Campaign Tracking (Google Analytics UTM)
- Choose Yes
When enabled, the following dynamic UTM parameters will be automatically added to the end of every link that you share:
- Campaign Source: _NETWORK_ (the social network your post was shared on)
- Campaign Medium: social
- Campaign Name: _ACCOUNT_ (the name of your profile)
- Campaign Content: _CATEGORY_ (the name of your post category)
These can be combined – e.g. _ACCOUNT_ _NETWORK_ will result in “mytwitterhandle Twitter”.
💡We recommend keeping Campaign Medium set to ‘social’, as this helps Google Analytics detect social traffic
UTM Settings For Individual Posts
You can also change the UTM parameters for individual posts.
- In the Post Editor, click Link Settings
- Here, you can turn off UTMs for a specific post, and change any of the default settings.
Finding Your Data In Google Analytics
The UTM parameters that have been set will then appear in Google Analytics as the links direct traffic to the particular website.
This tracking can be found in the Acquisitions section of Google Analytics.
You may need to configure Google Analytics to work with your UTMs.
Under Acquisitions, you’ll see an option for Campaigns and then All Campaigns.
This is where you can track the different campaigns that have been created and the traffic that has been generated.
You’ll see a list of all the campaigns you’ve been tracking and you can click on each to view the full details.
You can filter for different Campaigns, Sources and Mediums, which have been added to the URLs.