What Is Cross-Posting?

Changes to Facebook Groups Publishing

Facebook unexpectedly decided to remove Groups API access, preventing any third-party tools, including SmarterQueue, from interacting with your Facebook Groups. After April 22nd, 2024, SmarterQueue will no longer be able to publish directly to groups you manage. You can still schedule posts for these groups, but will receive email notifications for easy manual posting instead. You may also wish to consider transitioning to a Facebook Page for better engagement.

When creating your social media content, you may want to schedule it to multiple Social Profiles at once! SmarterQueue makes this super easy so you can save time and blast through content creation in a jiffy 😊 

That said, when posting the same content across multiple platforms there are a couple of best practices that we recommend following!  

In This Article

What Is Cross-Posting?

So what is cross-posting? Cross-posting is when you post the same content to all of your social media platforms, usually at the same time. 

Posting the same content to all of your platforms is amazing from a content creation point of view, as you'll save time creating and syndicating your posts across multiple social networks so your followers have a cohesive experience and your brand is consistent.  

That being said, it's also important to consider the specifics and nuances of each social network. There are many differences between the language used, image formats, links that are clickable or not, caption lengths, etc. between platforms, so you would need to consider these when cross-posting. Addressing your audience in the right manner for the specific Social Profile is very important. 💪 

Read on to learn how SmarterQueue makes cross-posting easy and important best practices to follow and mistakes to avoid!

How Can I Cross-Post Using SmarterQueue? 

Cross-posting is incredibly easy and convenient with SmarterQueue. ✨ 

1. Navigate to "Create a Post" to open the Post Editor to create a new post

2. Select a Category for your post.

3. You can then choose which Social Profiles you'd like your post published to. This is where the cross-posting begins!

4. Compose your post by typing in the text box

5. Tailor your messaging to each platform by clicking into the relevant tab. By personalizing the text for each Social Profile, you can address your audience with the right tone of voice and ensure your post follows the standards for each social network! 

Best Practices For Cross-Posting

While there are so many benefits to cross-posting, there are also some serious downfalls when done improperly. Common cross-posting mistakes could cause you to alienate your audience, come off as tone-deaf, or just look lazy.  

To avoid this, when cross-posting, there are three main questions to address with each piece of content to ensure you're a social media superstar 🌟:  

1. Does my post belong on this social network?

Not all content is appropriate for all social networks, and that is okay! While Instagram and Twitter are more casual and conversational, LinkedIn tends to house more professional and polished content. A selfie that might do well on Instagram, may not have the same effect on LinkedIn!

Keeping in mind the tone and types of content that are appropriate for each social network is essential when scheduling your post. 

Only schedule your post to the social networks it would make the most sense on based on the type of content and audience that it will receive 😊  

2. What is the proper format for my post on each social network? 

Each social network has its own set of rules when it comes to post length, character limits, image formatting, number of hashtags, and tone of voice.

While you can share long-form content on Facebook, Twitter limits your posts to 280 characters! While it's typical to use one or two hashtags on Twitter, using up to 30 is encouraged on Instagram! 

You can share the same post and message to multiple Social Profiles at once, but be sure to tailor your message to fit the format and standards of the social network.

3. How often should I be posting to each social network? What times?  

Posting frequency also varies according to the social network. Twitter is known for its fast pace so posting multiple times per day is acceptable and encouraged! If you were to do the same on other social networks, however, you might overwhelm your audience.

For more information and tips on how often and when you should be posting, check out these helpful articles: