📹 How To Add A Post

Adding content to SmarterQueue is quick and easy, whether you’re using the Desktop Site, the SmarterQueue Browser Extension, or the SmarterQueue Mobile App.

Create posts for all your social profiles at once, whether they’re fully integrated with SmarterQueue or set up as Universal Profiles, keeping your workflow efficient and adaptable 💪

How To Add A Post

1. Open The Post Editor

Navigate to the Post Editor by selecting "Create a Post".

2. Choose A Category

When you create a post in SmarterQueue, the first thing you need to do is choose a Category for your post.

3. Select Social Profile(s)

Next, select which Social Profile(s) you want to publish your post to by clicking on the Profiles' icons.

All Social Profiles will be initially greyed out like in the picture above, this means none are selected.
You can select "ALL" to quickly select all social media channels or use "NONE" to deselect all social media channels.
In the example below, only our Facebook Page is highlighted, as we only want to post to the Facebook Page.

💡 Note: Most customers select multiple Profiles so they can quickly schedule the same post to multiple channels! Simply click on whichever profiles you'd like to cross-post to and their icons will turn a vivid color. You'll then have the option to craft different Post Text for each profile 😲

4. Add Post Text

Now, you can write the text you want to share in your post.

We recommend customizing the text for each Social Profile that you chose in step 3.
Use the "Original" tab in the Text Editor to write your caption, then each individual social profile's tab to customize!
In the example below, we've added hashtags only to our Universal Profile post:

💡 Note: A Universal Profile isn’t tied to a specific social platform! Instead, it works as a placeholder that you add to SmarterQueue. It allows you to create and schedule content for any platform - even those we don’t currently support - and publish via our notification workflow (🔔). Learn more about How To Work With Universal Profiles.

There is a handy green character limit counter on the bottom left of the Post Editor Text Box to help you ensure your content stays within each social platform's character limits

You can also easily generate amazing captions for your social media posts with the help of our AI Caption Writer, capable of generating up to 20 text variations at the same time to keep your recycled posts fresh for months.

You can also add links to your posts by pasting them into the text box.

💡 Note: If you've connected a Bitly account, you'll see a placeholder show up in the post preview. The Bitly link will be generated as soon as you save your post to the Queue.

5. Add A Snippet, Emoji, Or Text Variation (Optional)

Find out more about Snippets ✂️
Discover more about the emoji keyboard ✅
Or become a Text Variation expert 🤓

6. Add Media To Your Post

Learn more about how to add media to your posts.

💡 Note: You will be able to add multiple images to create a multi-image post or vary your media so that one image is used each time your post is published! Check out What Are Variations? How To Vary Images & Text For Evergreen Posts for more information.

7. Select Your Post Timing Settings

You have several choices for when your post will publish:

"Post now": Your post will be published immediately
"Add to Queue": You will choose to send the post to the top or bottom of the Queue, to be published in the next timeslot (top of Queue) or after all other content already Queued (bottom of Queue)
"Schedule": You can set one or more specific dates and times for your post to publish
"Recurring": You can set an initial date and time for the post, as well as a specific interval for the post to continuously repeat

Learn more about How Does SmarterQueue Publish Your Content? and How To Schedule Your Content Using SmarterQueue 📅

Note: Universal Profiles enable you to schedule content for platforms that SmarterQueue doesn't directly integrate with. When it's time to publish, you'll receive a mobile or email notification prompting you to post the content manually. For more details, see How To Work With Universal Profiles.

💡 Note: You can also select to save the post as a Draft at any time by jumping to the "Save Draft" button at the bottom of the Post Editor.

8. Choose Your Evergreen Settings

You can decide whether you want this post to recycle, or only post based on your Post Timing settings.

If you choose to recycle your post, you can set a number of times to cycle the post and/or expiry date.

💡 Note: Evergreen recycling is not available for Recurring posts, as these will be published in perpetuity, but you will still be able to set a number of times to publish the post and/or expiry date.

How To Add Platform-Specific Details To Posts

Some platforms have unique options, restrictions, or requirements that you may need to address before saving your post to the Queue.

Instagram

For Instagram, there are a few unique details to keep in mind when scheduling your posts:

Direct Publishing vs. Notification Publishing: Instagram Personal Profiles can only be added to SmarterQueue as Universal Profiles and can only publish content via the notification workflow. This is why they are marked with a bell glyph (🔔), just like any other Universal Profiles, making it easy to identify which publishing method is in use.
Post Destination: Decide if your Instagram post should be sent to your Feed/Reels or as a Story.
Media Requirements: Instagram posts require media, but GIFs are not supported. Make sure to use images or videos that meet Instagram's format requirements.
Links in Captions: Remember, links in Instagram captions aren’t clickable, even if you publish directly through Instagram. This is a platform-wide restriction.

💡 Note: Publishing to Instagram varies based on the type of post and profile (Personal, Creator, or Business). For more information, check out our guide on how Instagram publishing works for SmarterQueue.

TikTok

For TikTok, there are a few specific settings you may want to consider before scheduling your post:

Post Settings: In the profile's dropdown, choose Settings to customize who can see your post, how viewers are allowed to interact with it, and whether the post is marked as promotional.

Media Requirements: All TikTok posts require a video. Ensure your video meets TikTok’s format requirements for successful posting.
Links in Captions: Similar to Instagram, links in TikTok captions aren’t clickable. This is a TikTok restriction, even for posts published directly on the platform.

Note: To learn more about adjusting your default TikTok settings and how TikTok integrates with SmarterQueue, check out our "How To Work With TikTok" article.

YouTube

For YouTube, there are a few specific options you’ll need to set up before scheduling your post:

Post Settings: In the profile's dropdown, choose Settings to customize the audience for your video.
Media Requirements: All YouTube posts require a video. Ensure your video meets YouTube’s format requirements for successful posting.
Title and Optional Description: All YouTube posts require a title for your video. The Post Text box is available for an optional description that will appear below your video’s title

💡 Note: For more information on adjusting default YouTube settings and how YouTube integrates with SmarterQueue, check out our How To Work With YouTube article.

Universal Profiles

Publishing Method: Posts for Universal Profiles aren't published automatically. You'll receive an email or mobile notification prompting you to publish the content manually.
Post Preview: The post preview may not match how your content will appear on the chosen platform, since Universal Profiles can represent any social platform. It's a good idea to check your platform's specific formatting guidelines when publishing.
Content Limitations: SmarterQueue does not enforce platform-specific content rules for Universal Profiles. Be sure to follow your chosen platform's guidelines regarding text length, links, hashtags, and media types and sizes to ensure your post displays correctly.

💡 Note: For more information on Universal Profiles, check out our How To Work With Universal Profiles article.

Threads

Only the first hashtag in a Threads post is discoverable on Threads - any additional hashtags will remain as plain text.

For Pinterest, there are a couple of unique options to set up before scheduling your post:

Pinterest board: All Pinterest posts require a board. Your Pinterest boards will appear in the dropdown menu. Simply select the board you’d like to publish to, and it will be highlighted in green.

Note: You can only select one Pinterest board per post.

Title: Setting a title for your Pinterest pin is optional.

Google Business Profile

For Google Business Profiles, there are some specific options to consider when creating your post:

The Google Button: You have the option to add a Google Button to assign a call-to-action (CTA) to your link.

💡 Note: If you select a Google Button but haven't added a link to your post yet, you'll see a pop-up asking you to add the link.

Managing Links and Buttons
- If you include both the button and the link in your post, they’ll both appear in the final post, and the link will be clickable.
- Alternatively, you can remove the link from the post text if you prefer to keep only the Google Button as the CTA for Google Profiles.