Google My Business

Google My Business is here! ✨

You can now improve your web visibility and increase traffic and conversions by posting fresh, timely content to your Google Business listing. Schedule timely and relevant posts with strong content, beautiful images, and compelling calls to action, right from within SmarterQueue. 💪


In This Article


How To Set Up A Google My Business Account

Google is not just the world’s most used online search engine, but it's also the most-visited website, so a Google Business Profile (Google My Business) will be vital in increasing awareness and attracting new customers to your business. 

A Google Business Profile is a free listing of your business on Google that will increase your visibility across all Google services and will ensure you are in control of your online business information. 

It only takes a few quick steps to set up your profile:

  1. Sign in to Google Business Profile Manager
  2. Add your business
  3. Enter your location
  4. Fill in your contact information
  5. Verify your business (you'll need to verify your location to successfully publish content)
  6. Customize your profile

Check out a complete guide on setting up Google My Business and make sure your business is set up for success. 


How To Add Your Google My Business Profile(s) To SmarterQueue

1. Navigate to the Profiles page on your SmarterQueue dashboard.   
2. Make sure you’re logged into the Google account that manages the Google My Business profile(s) you’d like to connect inside your browser, then simply click on 'Add a Profile' next to 'GoogleMyBusiness' to add inside SmarterQueue.   

3. Follow the on-screen prompts to select your Google account, and make sure to  allow all permissions, if asked.

4. Select the profile(s) you want to add to SmarterQueue from the list and press 'Add'.


How To Create And Publish Posts To Google My Business

Create amazing 'What's New' posts that grab your audience's attention, right from the Post Editor! You can publish text or single-image posts, with an optional 'call to action' button.

1. Navigate to the Post Editor by selecting ‘Create a Post’, then select the desired Category.

2. Select which Social Profile(s) you want to publish your post to by clicking on the Profiles' icons (you can select one or more Google My Business profiles, as well as cross-post with other social media platforms).

3. Now, you can write the text you want to share on your post. 

Note: You can customize the text for each of the Social Profiles you chose. Keep in mind that for Google My Business you have a 1500 character limit.

4. Add a link to your post. You can do so by entering the link in the text box, by setting up a 'call to action' button that will direct to the link or both. 

  • Enter the link in the text box (this will publish the link with the text).

  • When selecting a Google My Business profile, you'll also see the option to add a Google Button, to assign your link a call to action.

Note: Once you've selected a button, you can remove the link from the post text, should you want to (for Google Profiles). If not, you'll be able to see both the button and the link in the final post, and the link will be actionable.
Note: If you select a Google Button but you haven't added a link to your post yet, you'll see a pop-up asking you to add the link.

5. Next, add media to your post. Keep in mind that for Google My Business posts you can only add one image (no videos or GIFs). 

Note: Images must be over 250px X 250px in resolution, and over 10 Kb in size. 

6. Select your scheduling and Evergreen settings and finish up your post. 


How To Check Your Google My Business Post Analytics

With SmarterQueue, you'll be able to see all of your Google My Business posts and how they've performed.  

Past Posts

By going to 'Analytics' - 'Past Posts', you can look up the number of Views your post got (in Google search results), as well as the Clicks on your 'call to action' button.

Note: If you decided to leave the link inline the post text, we're unable to count any clicks for it and you'll only see the clicks for the 'call to action' button. The only exception to this is if you used  Bitly, in which case the inline link clicks are checked and used as follows:
  • If there's no 'call to action' button, we simply provide the bitly link clicks;
  • If there's a call to action' button added to the post, then we compare the number of bitly inline link clicks with that of the Google button and display the greater one. 

Note: If you didn't leave the link inline, but you still used Bitly for the button, then we'll display the Bitly click stats. 

Reports

The 'Analytics' - 'Reports' section will show additional details, as well as visual representations of important information. 

Keep in mind that the total number of Clicks will be calculated based on the Clicks displayed for each post in the 'Past Posts' section. This means that the note above applies and that the stats used will depend on which is the greater number:  bitly inline link clicks, or 'call to action' button clicks.

Weekly/Monthly Stats

The 'Stats' sections of 'Analytics' will give you the latest insights for all your connected Social Profiles, including Google My Business. 

Analyze Social Profiles

We don't currently offer an option to analyze your Google My Business profile via the 'Analyze Social Profiles' feature. 


Common Questions

1. Why can't I add my Google My Business profile? 

If you're having trouble adding your profile, you should check your permissions level for it. 

You need to be set as Owner or Manager to be able to add Google My Business to SmarterQueue. 


2. What are the limitations for post content?

Google's API is currently limited, and doesn't offer the same functionality as their website. Here are the following limitations to be aware of:

  • You can only add one image to a post (which must be at least 250x250 pixels in size, and more than 10kb).
  • You cannot post videos, or animated GIFs.
  • The post text can have up to 1500 characters.
  • There is no link preview, but you can add a Call To Action Button.


3. Why is my post failing with the message "Creating/Updating a local post is not authorized for this location."?

If you're seeing this error message, it means that you haven't verified the location of your Google My Business profile with Google natively. You will need to do this in order to successfully publish content. 

Please see the following link to check the status of your business: Google My Business Profile Manager