How To Shift From Facebook Groups To Pages For Better Engagement

Facebook's recent decision to discontinue API access for Facebook Groups entirely removes the ability for social media scheduling tools, including SmarterQueue, to publish to Facebook Groups.

Despite this challenge, we are committed to guiding our users through this transition, ensuring they find effective and efficient ways to engage with their audience on Facebook.

In This Article

What's Happening To Facebook Groups?

On January 23, 2024, Meta announced the release of its Facebook Graph API v19.0. As part of this release, Meta will be removing the ability to schedule posts to Facebook Groups in 90 days (April 2024), affecting all third-party schedulers, including SmarterQueue.

Consequently, we will no longer be able to:

  • Publish to Facebook Groups;
  • Receive Fan counts;
  • Receive stats on Group posts;
  • Use Analyze Social Profile for Groups;
  • Import from and to a Facebook in Find Content.

While you can still share content directly on your Facebook Groups, third-party scheduling tools will no longer be able to support you with this task.

How To Maintain A Strong Presence On Facebook

On a brighter note, even though Facebook Groups can be great for engaging with your audience, they haven't always been the best tool for growing your business.

Groups can serve as vibrant hubs for community building, but they may also become cluttered with unwanted content, like posts that don't align with your interests or needs, from members who are driving their growth.

Moreover, the Facebook Groups API, which Meta is phasing out, has had its share of issues, including difficulties in content review, inconsistent publishing of post components, or sometimes posts not being published at all. This shift offers a chance to explore more reliable and effective avenues for digital strategy and audience engagement.

Facebook Pages offer a cleaner, more curated space where you can control the narrative and content more effectively, ensuring that what your audience sees is exactly what you intend to share. This approach not only enhances the quality of engagement but also streamlines the communication process with your followers.

They stand out as the premier option for boosting your brand's visibility, engaging your audience, and driving website traffic. Plus, with SmarterQueue, you can continue to publish content effortlessly to your Facebook Pages, ensuring your digital marketing remains strong and efficient 💪.

This is why we want to support you in migrating your community of faithful followers from your Facebook Group(s) to your Page(s).

How To Create A Facebook Page

To ensure your continued growth on Facebook and make the most of SmarterQueue's capabilities, we suggest prioritizing your Facebook Page(s) moving forward.

As for your existing Facebook Groups, we strongly recommend migrating your audience. While converting a Facebook Group into a Page is not possible, there's no need to worry! Your Group's progress won't go to waste, as we guide you in transitioning your Group members to your Page.

If you've already created your Facebook Page(s) and are ready to go, check out How To Transition Your Group Members To Your Page. If you haven't already created a Facebook Page for your business, rest assured that the process is straightforward and hassle-free.

To create a Page, follow these steps:

1. Log in to your Facebook account.

2. Click here to create your Facebook Page or click the "waffle iron" symbol in the top right and select "Page" under Create.

3. Enter a Page name and choose a Category. Don't forget to add a Page Bio to let everyone know about your business or organization!

4. Click "Create Page".

5. Follow the on-screen instructions to add any relevant details for your Page, such as a cover photo and profile picture, to ensure that everyone can easily recognize and identify your business!

6. Click "Done".

Congratulations 🎉 You now have a Facebook Page for your business, but you're not done yet. To migrate your Group members to your Page, check out How To Transition Your Group Members To Your Page.

How To Transition Your Group Members To Your Page

Now that you've established a Facebook Page, it's the perfect moment for your Group members to make the transition to it! By communicating effectively and being patient, you'll likely retain the vast majority, if not all, of your members during this transition.

To effectively transition, follow these steps:

1. Choose a specific date to officially close your Facebook Group. Keep in mind that not everyone checks Facebook daily, so it's crucial to provide your audience with ample time to notice the message and make the move to your Facebook Page. Allowing a two-week window for this transition should be more than adequate.

Note: Our suggestion is to announce the closure of your Facebook Group, to encourage people to start following your Facebook Page. Otherwise, there's a risk that some might decide to skip the Page, considering the Group as sufficient for their needs.

💡Tip: If you don't intend to close your Group, consider providing an alternative incentive for your members to follow your Page alongside the Group. You could offer exclusive content, early access to updates, or even more communication through the Page. Consider creating a dedicated Category specifically for content tailored for your Facebook Page audience to provide these added benefits.

2. Make sure to share the closing date along with a link to your Facebook Page within your Facebook Group. And, a little tip - don't forget to pin this message on Facebook to boost its visibility among your members!

3. Make it a habit to regularly post in the Group as a gentle reminder for members to make the switch to your new Facebook Page. You can utilize Scheduled posts featuring a countdown to the closing date or set up Recurring posts to maintain a consistent presence in the Group regarding the transition.

4. Once the closing date arrives, it's time to share a last post in your Group announcing its closure. Be sure to include the link to your Page in this post.

5. To prevent any further messages from being posted in your Group, go ahead and pause it by following these steps:

  1. Click "..." below the cover photo.
  2. Select "Pause group".
  3. Choose a reason for pausing the group and click "Continue".
  4. Click "Pause group" at the bottom.

6a. If you intend to completely delete the inactive Group, it could be a good idea to wait for a specific period to ensure that more members have a chance to see your final message about transitioning to the Facebook Page. Just like before, a two-week timeframe should allow ample time for this purpose.

7a. When this time has passed and you're ready to delete the Group, follow these steps:

  1. Click "People" if you have a public group or "Members" if your Group is private.
  2. Click "..." next to each member's name, and select "Ban from group" for public groups or "Remove member" for private groups.
  3. Once you have removed everyone, click "..." next to your name and choose "Leave Group".

Facebook automatically deletes empty Groups, so you do not need to take any further actions.

6b. If you plan to keep your Facebook Group, consider linking it with your Page. Once your Facebook Page amasses over 2,000 followers, you gain the option to establish a connection between your Facebook Page and Group, enhancing discoverability for your audience. Here's how to do it:

  1. Navigate to your Page Settings.
  2. Select the option to edit your Page.
  3. In the Tab Apps section, click on "Create a New Tab".
  4. Add your Group's name and provide the link to your Group.