How To Work With YouTube (Beta)

YouTube is here (currently in Beta)! ✨

Take your video content to the next level and reach a broader audience with YouTube Shorts. With SmarterQueue, you can now schedule and publish engaging videos directly to your YouTube channel, keeping your brand visible and impactful. Manage your YouTube content effortlessly, all from one place 💪

In This Article

How To Set Up A YouTube Profile/Channel

YouTube is a powerhouse in the video-sharing world, hosting everything from viral Shorts to in-depth tutorials and brand stories. With billions of users worldwide, it’s the go-to platform for connecting with audiences through engaging visual content.

To use YouTube fully, you need to have a Google account. If you already have one (e.g., a Gmail account), you're set. If not, you’ll need to create a Google account. With a Google account, you automatically get a YouTube profile. This lets you watch, like, and comment on videos.

If you want to publish videos, once you have a YouTube profile, create a YouTube channel for it.

By creating a YouTube channel, your business can expand its reach through powerful visuals—whether in quick, eye-catching Shorts or detailed, story-driven videos. It’s an opportunity to share what makes your brand unique and connect with audiences ready to engage.

To create a YouTube channel:

  1. Sign in to YouTube.com.
  2. Navigate to your channel list.
  3. Click "Create a channel".
  4. Fill out the details to name your new channel.
  5. Click "Create".

Check out a complete guide on setting up YouTube channels to ensure your business is set up for success.

How To Add Your YouTube Channel(s) To SmarterQueue

1. Navigate to the  Profiles page on your SmarterQueue dashboard.   
2. Make sure you’re logged into the YouTube account you’d like to connect inside your browser, then simply click on "Connect" for YouTube to add inside SmarterQueue.   

  1. If prompted, select your Google personal or business account (the one associated with the Channel you're looking to publish to via SmarterQueue).

  1. You may be asked to choose which account to use from within your account.
  2. Confirm that you want to connect this account to SmarterQueue and review the data permissions required.

  1. Ensure all permissions are ticked to avoid issues with posting and maintain a smooth connection. Some boxes may already be selected based on previous prompts, so please double-check that all are ticked.

  1. After granting permissions, you’ll be redirected back to SmarterQueue to select the YouTube channel(s) you’d like to add.

Congratulations! 🎉 Your YouTube channel is now connected, and you're ready to start publishing content!

How To Create And Publish Posts To Your YouTube Channel(s)

Share impactful YouTube Shorts that grab attention, directly from the Post Editor! Create engaging videos to connect with your audience, drive visibility, and boost your brand’s presence on YouTube.

1. Navigate to the Post Editor by selecting "Create a Post", then select the desired Category.

2. Select which Social Profile(s) you want to publish your post to by clicking on the profiles' icons (you can select one or more YouTube channels, as well as cross-post with other social media platforms).

Note: YouTube’s API only provides your account’s Display Name - not the @username. In the Post Editor preview, you’ll see your Display Name where the @username would usually appear. However, once your post is published to YouTube, it will display with the correct @username.

  1. Select your preferred YouTube audience selection for this post.

Note: For more information on YouTube settings, check out What Is The YouTube Post Setting And What Does It Mean?

  1. Now, you can write the text you want to share in the description of your video! Add links, emojis, or use saved Snippets.

Note: You can customize the text for each of the Social Profiles you chose. Keep in mind that for YouTube descriptions you have a 5000 character limit.

  1. Next, add media to your post. Keep in mind that for YouTube channel posts you can only add video. 

Note: YouTube Shorts can be up to 60 seconds long. Videos with a 16:9 aspect ratio (landscape) may have the sides cropped but will publish as Shorts if they’re within the 60-second limit. If the video is longer than 60 seconds or wider than a 1:1 square, it will be published as a regular YouTube video instead of a Short.

Note: Verify your YouTube channel if you want to publish videos longer than 15 minutes.

  1. Then, add a Title for your video.

Note: Keep in mind that YouTube titles have a 100 character limit.

  1. Select your scheduling and Evergreen settings and finish up your post. 

  1. Once saved to the Queue and the video processed, you'll be able to preview your post.

What Is The YouTube Post Setting And What Does It Mean?

YouTube offers a setting to allow you to decide who can see your video!

This setting is available as you create your YouTube video post in the Post Editor. You'll find it in the text box, under "YouTube Settings", as soon as you select a YouTube channel for your post:

What's available to a video depends on the Audience selection:

Feature Public Private Unlisted
Posted to your channel Yes No No
Shows in the Subscriber feed Yes No No
Added to a channel section Yes No Yes
Can share the URL with others Yes No Yes
Can be commented on Yes No Yes
Show up in search results, related videos, and recommendations Yes No No
Can show up in a public playlist Yes No Yes

By default, you will need to make a selection every time you create a YouTube video post. To adjust your default settings,

  1. Click the gear icon in the top right.
  2. Select "Settings".
  3. Scroll down to "Default YouTube Post Privacy" and make your selection.

This will only apply to future YouTube video posts you create.

How To Check Analytics For Your Posts On YouTube

You can find analytics data for your YouTube posts in multiple places to help you optimize your strategy and boost engagement!

Past Posts

By going to "Analytics" - "Past Posts", you have access to the number of Likes, Dislikes, Comments, and Video Views your post got.

Note: % engagement metric (likes divided by followers = % engagement) is not available for YouTube posts due to API restrictions.

Reports

The "Analytics" - "Reports" section will show additional details, as well as visual representations of important information for posts.

Weekly/Monthly Stats

The "Stats" sections of "Analytics" will give you the latest insights for all your connected Social Profiles, including YouTube.

Note: The "Change" column is not available for YouTube posts due to API restrictions.