What Are Seasonal Categories & How Can I Use Them?

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What are Seasonal Categories?

Seasonal Categories are just like normal Categories, except they're only active between the dates that you set. 

This is useful if, for example, you have an event, time-sensitive campaign, or marketing around public holidays like Christmas, Easter, Halloween, etc.

The same dates are used every year, so you can fill a Category with Evergreen posts relevant to a specific season, and know that they'll be published during the same season each year.

The benefits of Seasonal Categories

  1. Effortlessly create recurring campaigns which go out at the same time of year. E.g. Easter, Halloween, Christmas, Summer Sales, Black Friday etc!
  2. Cut admin time to zero, no need to pause/unpause Categories, with Seasonal Categories you can set it and forget it! 
  3. Easily create a Seasonal Category (in essence a PR calendar tailored to your social goals).

How do I create a Seasonal Category?

1. To create a Seasonal Category, navigate to the Categories page.

2. Click on the Category you want to make seasonal, or click  Add a New Category if you want to create a new Seasonal Category.

3. Enter the Category name and select a colour of your choice. Seasonal Categories will be labelled as such, so you don't have to worry about choosing different colours for Seasonal vs. normal Categories.
4. Next, check the Seasonal option under the Seasonal Category heading

5. Enter the dates you'd like the Seasonal Category to be active between. Make sure that the start date is before the end date.  A calendar box will pop up, making it super easy to choose your dates!

P.S Once a Seasonal Category is created, your Seasonal Category will automatically start off as paused or un-paused, depending on whether today's date is in the season.

In the example below, you'll see that because the start date is in the future, the red Paused - out of season label appears at the top, and a pause icon appears on the Category colour in the pane on the left.

And if the current date falls within the season's date range, then the label at the top will switch to  Active - In season, and a play icon appears on the Category colour in the pane on the left.

6. Now you just need to head to the  Posting Plan to create some Timeslots for your new Seasonal Category.

💡 Make sure you add Timeslots for all the potential days that the date range may cover. For example, if you have a Seasonal Category which runs for the 3 days up to Halloween, and Halloween falls on a Friday, you need to ensure that you have Timeslots on the necessary weekdays (Wednesday, Thursday, Friday), otherwise, nothing will be published, even though the season will be active.

7. Any content you add to your Queue in this Seasonal Category will only be posted between the dates you set, and only on the dates that have a Timeslot for that Category.

8. When the Season ends, the dates will automatically be updated to

We recommend adding at least one Timeslot for every day of the week, to ensure that your posts will be published.

How do I post on one specific day only, and not a date range?

To create a seasonal post which goes out on one specific day of the year, every year, we would recommend manually scheduling a post for that date, and then creating a duplicate post scheduled for that date in the following year.

If you want to publish multiple posts on the same day, each year, please follow this simple step by step guide.

Before, we begin, it's important that you create a selection of posts to go out on this specific day.

1. Navigate to Categories.

2. Click Add a New Category.

3. Name your new Category, in the example below we used Christmas Day!

4. Change the Seasonal Category setting to Seasonal.

5. On the popup calendar date picker, select the start and end date as the same day. You can see in the example above, we've got it set as 25th December.

6. Click on Posting Plan in the navigation, and add a Timeslot for every day of the week. This is because your one-day Seasonal Category will fall on a different weekday each year. By having a Timeslot on every weekday, you will ensure that whichever weekday your one-day Seasonal Category falls on this year, there will be a Timeslot for that day.

7. Once you've set a Timeslot for every day of the week, head on over to Queue in the navigation menu, and you should see your queued posts are only scheduled for that day.

How can I hide Seasonal Categories when they are not active?

You may end up with lots of Seasonal Categories, which are only active for a couple of weeks each year. 

Having all of these Categories showing up in your Queue and Posting Plan could be overwhelming, so you can choose to hide these Categories when they are not active 😇

Hiding paused Seasonal Categories from the Queue

  1. In the Queue, make sure the Filter Pane is open on the left of the page.
  2. You will see a blue button in the Filter by Category section, labelled Hide Paused Seasonal Categories. Below it will be text showing whether any Categories are hidden. The default is to show all Categories and in your Queue, even if they are out of season. For example, if it's currently June, and you have a Seasonal Category which is active during October, the Category will appear in list of Categories available to filter.
  3. Click the blue button to hide any Seasonally-paused Categories from the left Filter Pane. The button label will change to Show Paused Seasonal Categories, and the text below will change to red, showing how many Categories are now hidden. This filter applies in all of the Queue views (List / Week / Month).
  4. This setting will be remembered if you refresh the page, or navigate away and coming back. Keep this in mind if you can't see all of your Categories.
💡 Posts in Seasonal Categories will always appear in your Queue. They will only show for dates in Season, so if it's currently June, the posts for your October Category won't show up until lower in the Queue when it reaches October.

Hiding paused Seasonal Categories from the Posting Plan

Here are 4 simple steps to hide your paused Seasonal Categories 🙈

  1. In Posting Plan, click on the button at the top left, to Edit Filters.
  2. In the Categories section, you will see a button that shows how many Seasonal Categories are currently paused.
  3. Click the button to hide those Categories from your Posting Plan. The Categories will appear greyed out in the list, and you can see the number of Timeslots at the top is updated to show how many Timeslots are visible, out of all of your Timeslots available.
  4. Close the popup. The timeslots for Categories that are out of season will no longer appear.

Can I still pause Categories and/or Profiles manually?

Yes - we've detailed how to pause individual Categories and/or Profiles in the article about  pausing your Queue.

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