How To Avoid Spamming
Social media management is an essential part of any successful marketing strategy. That’s why you need to make sure you’re adopting healthy posting habits and are avoiding spam.
Spam can alienate your followers, damage your brand and strain your relationship (as well as SmarterQueue’s) with the social media platforms to which you’re publishing your content.
In This Article
- What Is Considered Spamming Behavior?
- How Can I Avoid Spamming?
- What Should I Do If My Account Gets Blocked?
What Is Considered Spamming Behavior?
A lot of the time, spam on social media is simply the result of too much enthusiasm, or content marketing gone awry.
It’s easy, though incorrect, to think that just publishing a lot of content can bring in higher engagement. Instead, spam is unprofessional and won’t help build your relationship with your audience.
This is why social media platforms have strict anti-spam rules. This way, they can make sure that accidental spam publishing isn't bothersome to the other users, as well as stop potentially dangerous posts, used by some to release malware, gain access to personal information, or cause serious damage.
And this is why we here at SmarterQueue have taken additional measures to prevent spammers from abusing the service. This way we can help avoid getting your accounts suspended by the social media platforms, as well as damaging our relationship with them.
Moving forward, we’ll be looking very carefully at two types of spam:
- Duplicate Content
- High Volume
Duplicate content refers to sharing the same post to a profile very frequently. This includes sharing the same content multiple times a day, to multiple different profiles on the same social media platform, and/or sharing the same pin to multiple Pinterest boards for the same profile.
High volume means sharing too many posts (even if they are unique posts) within a limited period of time, whether to one profile or multiple profiles in the same network.
As you can see, even your well-meaning posting schedule could be deemed as spamming if it's a bit too eager.
How Can I Avoid Spamming?
All of the great features that make SmarterQueue a power-scheduling tool are safe to use. 💪 All you need to do is consider our publishing best practices.
Here is how to get the most out of your account, boost your engagement and make sure you won’t get blocked for spamming:
Don’t abuse scheduling to specific dates and times: make sure you don’t post the same content multiple times in one day.
Be sparing with recurring posts: don’t have the same post repeating every day.
Don’t create multiple copies of scheduled or recurring posts to have them repeat side by side, more often than regular scheduling settings allow.
Keep in mind that, for best results, it's better to only publish the same post once within 24 hours, and at most twice per week. If you’re ever in a situation where you absolutely need to repeat content more often, we strongly recommend that you use Variations to vary text and media and keep your posts fresh and unique.
Don’t cross-post the same content to multiple profiles on the same social platform. Consider different posting times (preferably days, or even weeks apart) or create different variations for each profile.
Don't pin the same content to multiple Pinterest boards close together. Space them out at least a day apart.
Consider the volume of posts you're sharing each day. It’s not good practice to publish dozens of posts a day. Instead, check out our blog post on how often you should post on social media.
What Should I Do If My Account Gets Blocked?
You may receive a message from a specific social platform, indicating that your profile is temporarily locked. You would need to resolve this issue with the platform directly; either by validating your profile, or by waiting for their temporary lock to be released.
If one of your posts triggers our spam prevention algorithms, you will see the post in your Failed Posts, along with a notification indicating whether you were posting duplicate content, or posting too frequently.
On the third time that one of your posts triggers our spam prevention algorithm, you will be notified that your account has been locked.
In both cases, you should review the steps above, to ensure that your content and scheduling won't trigger our spam filters again.
You may then contact us with details of the changes you've made, and upon review, our support team will unlock your account.