Will I Get Less Engagement Than Posting Natively?
This is a very common question, and we're happy to provide insight!
Currently, there isn't any clear evidence that automated posts will receive less engagement than posting natively ✨
It's understandable that you may find research done by parties with interest in the outcome. After analyzing this on our own, we've found that there is no significant difference. However, we urge you to make this decision for yourself to determine whether or not this matters.
Each social media platform has its own algorithm. To expand on this, an algorithm is an automated set of instructions to perform a task.
Using Facebook as an example, their algorithm remains quite the mystery, but they have mentioned that they do not penalize third-party tools like SmarterQueue.
It's certainly possible that they would promote personal content over promotional content in their newsfeed. There are many factors that affect whether or not posts receive engagement.
The best way to answer this question is to A/B test the same library of content that is posted to similar audiences at similar times. This is something you'll want to do over a period of weeks or even months. SmarterQueue allows you to use this with the Variations feature (video guide inside 📽👀).
Without A/B testing, it would be impossible to tell if a particular native post received more engagement than an automated post because of the tool used. Other factors include:
- Day of week
- Time of day
- Competition from other stories at that particular time
- The quality of your post, including the headline and image
- The type of content you post (video/image/link)
Something to note is that people tend to spend more time crafting a post when adding it natively, thus they are higher quality and more interesting than automated posts, which may account for why they tend to receive more engagement.
However, what we do urge you to consider are your time and effort! The most beneficial aspect of using a third-party tool, such as SmarterQueue, is that posting automatically is a huge time saver. Not only that, but it allows you to post more consistently.
Using SmarterQueue's Evergreen feature will not only help you post more consistently, but it will ensure that you don't run out of content by recycling posts!
There is much research around this topic as a whole, but ultimately what matters are your own results. 💪
We suggest posting at different times and days, changing the kind of content you post, and post the same content natively and automatically. After a period of time, you can find out whether or not there is a difference.
We urge you to do what saves you time and produces results you're happy with.
SmarterQueue provides analytics and reports that will help you determine when and what content receives the most engagement.
Check out our blog post our blog post on 7 Reasons Why Scheduling Beats Out Posting Natively for more tips and information!