How Do I Know Which Of My Posts Have Performed The Best?

Changes to Facebook Groups Publishing

Facebook unexpectedly decided to remove Groups API access, preventing any third-party tools, including SmarterQueue, from interacting with your Facebook Groups. After April 22nd, 2024, SmarterQueue will no longer be able to publish directly to groups you manage. You can still schedule posts for these groups, but will receive email notifications for easy manual posting instead. You may also wish to consider transitioning to a Facebook Page for better engagement.

Understanding how your Posts have performed with your audience is simple with SmarterQueue's Analytics!

In This Article

How To Check Your Past Posts' Individual Performance

If you want to find out how your posts are performing, you can get quick and relevant information within your Queue. 

Simply go to "Queue" and click "Past Posts" at the far right to view all of your Past Posts and the engagement they've achieved.  

Alternatively, in the top menu, navigate to "Analytics" - "Past Posts."

This will bring you to an overview of all your Past Posts, where you can see different performance metrics for each platform, sorted based on a multitude of types of engagement. 

You can check individual posts or Repeating posts grouped (including Evergreen and Recurring posts), active or expired, to get a better image on what's getting the most or the fewest likes, comments, clicks, shares, views, etc. 

This will give you a good general image of what posts are performing best, what Social Profiles are getting the most engagement, or how engaged your audience is with different types of content Categories. It's also a great opportunity to find patterns in high-performing content.  

💡 Note: Statistics shown will vary depending on the network where the post was published. For Google My Business Profiles, read more about particularities around how clicks are counted here.

How To Analyze Your Social Profiles

Once you have an image of how your posts are doing and you want to look into more detail on a Post's performance, go to "Analytics" - "Analyze Social Profiles."

From here you will need to:

  • Select a Platform
  • Select a Social Profile
  • Select a date range
  • Click "Analyse"

After following those steps you will see a breakdown of the performance for your selected date ranges! 

This will allow you to check each Social Profile separately, looking at information on engagement based on publisher, content, mentions, or hashtags used. 

You'll be able to see what type of content is shared the most, how much engagement you're getting from specific hashtags and mentions, a heatmap of the best-performing posting times, and much more. 

How To Check Individual Post Insights

Scrolling down the page in "Analyze Social Profiles" will bring you to "Post insights."

This is a breakdown of each Post that has been published - it will display a sortable list of the metrics per Platform. From here you can discover the best engagement across your content 🙌

Sorting is very easy - all you need to do is click on the actionable headers (Likes, Comments, Shares, and Reach) to sort your list of posts and quickly see your best performers. 

You can then simply look for recurring patterns and discover similarities between your top posts to keep in mind as you create new content! 

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