📹ī¸ How To Find The Best Hashtags For Your Posts

Hashtags create visibility, as they help social media audiences find posts related to specific content that they are interested in, and encourage them to explore a theme that catches their eye in more depth. 

This is why using the right hashtags for your social media posts will ensure that your content is seen by people that are actually interested in it, optimizing engagement. 

In This Article

Video Walkthrough

How To Find Hashtags For Your Post

We've made it easy to find the best hashtags for your content, by adding hashtag search resources right where you need them - when editing an Instagram post, or editing a Snippet. Just follow these quick steps to get started:

1. Head over to " Create a Post" or edit an existing post.

2. Create your Post or make any necessary edits: choose a  Category, select the Social Profile(s) you want to post to, add your text, and media components.

Note: Make sure to also  select an Instagram Profile, as only then will the "Hashtag Search" option become available in the Post Editor.

3. Select "Hashtag Search" to open the linked hashtag search tool in a new tab and start looking up the best hashtags for your post. 

4. Once redirected to the search tool, you can enter a hashtag or keyword about the content that you will be posting. 

  • This will generate a list of the 30 most relevant hashtags for your search term.

Note: Notice that each hashtag displays a colored bar: this represents how relevant the hashtag is for the word you typed. Banned and spammy tags are filtered out, so there's no risk for your content.

5. You can enter additional hashtags or keywords that match your content, to get additional recommendations on the best hashtags for your post. 

  • For each new keyword, you add there will be a new 30 best hashtag list generated to match. 
  • You'll notice that a good mix of 30 hashtags in total will be automatically selected between the multiple lists generated, to ensure you don't use more than the Instagram limit per post.  

6. Use the "Manual" option to pick and choose the hashtags you want from the available lists.

  • Uncheck the boxes next to the hashtags you don't want to use and check any others that seem more appropriate for your post. 

7. Once you've decided on your hashtags, access Copy Mode. 

8. The hashtags will automatically be saved to your clipboard along with the five dots sometimes used in Instagram posts to separate the hashtags from the rest of the caption. If needed, you can still make changes, including removing the five dots, and copying the results again.

9. Paste the hashtags to your Instagram post. 

Note: You can also add your hashtags to a first comment for your Instagram post, or divide them between the post and the comment. Keep in mind that Instagram's limit of 30 hashtags per post extends to the first comment, so if you're adding hashtags to both your post and the first comment, the total number between them can't be over 30.

Note: You can also use the generated list of hashtags, or part of it, for any other social media platform you're posting to. 

How To Save Your Hashtags Using Snippets

Once you find the best hashtags for your content, we recommend that you start saving the ones you'll reuse as Snippets and add them to your posts later on with just one click!

1. Access your Snippets by selecting the gear icon (⚙) in the upper-right corner of the Dashboard, then "Settings", then "Snippets".

Note: You can also find your Snippets and create new ones in the Post Editor, by selecting the "clipboard" icon under the text box. 

2. Select "Create a new Snippet". 

3. This will open the Snippet Editor, where you'll be able to give your Snippet a name and add the hashtags you want to save. 

Note: You'll also see the "Hashtag Search" option here, which will open the linked hashtag search tool in a new tab so that you can look up the best hashtags to save.

4. Add your hashtags in the "Snippet" section, either by writing them or pasting them from the hashtag search tool. 

Note: You don't need to worry about any formatting that was brought over with the hashtags. When saving the Snippet, all formatting will be removed to only leave the hashtags, ready for use.

5. Give your Snippet a name and save it. 

How To Optimize Your Hashtags And Snippets

Coming up with relevant hashtags is a great start for any social media strategy, as they help you connect with your target audience and increase your content's discoverability.

However, to maximize their impact, you can go a step further by considering additional characteristics such as hashtag popularity, or location-based trends, and optimize your hashtags and your Snippets further, to reach a broader audience.

Here are our tips and tricks đŸ’Ē

Tip #1: Save Snippets for a few hashtags each, around single keywords, that would allow you to easily combine them when creating posts:

For example, in the search above we used 3 keywords that matched our post: 

  • "coffee", as we were searching for the best coffee/coffee shop; 
  • "London", as we were looking for the coffee shop in the London area; 
  • and "workspace", as our post was about where we were going to be working from that day, specifically a coffee shop in London. 

The selection for each keyword could be saved separately, to make it easier to combine hashtags for future posts. For a nomad remote worker, next week's workspace post could be from a coffee shop in Berlin, or a teahouse in London, so you will combine them differently. 

Note: You can also add the number of hashtags in the name of the Snippet, so that you can pick and choose while making sure you don't go over the maximum number of 30. 

Tip #2: Check the detailed analytics for your hashtag recommendations to make sure you select the best combination for your content.

1. The Hashtag Search tool we've integrated with provides additional details about the recommended Hashtags. Simply scroll to the bottom of the generated list and click on "Details" next to each keyword used. This will open a new tab with comprehensive insights.

2. In this new tab, you'll discover essential details such as the total number of posts featuring the hashtag and a collection of popular hashtags containing the keyword you searched for.

3. Scroll down further for two tables showcasing the top 10 hashtags closely related to your original search, as well as the top 10 similar hashtags, providing an extensive view of relevant trends and opportunities.

Note: Leveraging popular hashtags can enhance your content's visibility, but there's a risk of it getting lost in the crowd. Strike a balance by using trending keywords from this page alongside relevant keywords from the Hashtag Search tool's main page. This strategy will help you maximize your reach and connect with the right audience.

4. Discover the demographics behind the hashtags you're exploring, including insights into age, language, and gender of the audience. Understanding your audience demographics is crucial to tailor content effectively, ensuring it resonates with your target audience and drives meaningful engagement đŸ’Ē

Tip #3: Check how your posts with hashtags are doing and optimize your hashtag usage further. 

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