How Do I Find The Optimal Number of Hashtags?

Finding the sweet spot for engagement on social platforms can be tricky, and hashtag optimisation is no exception. Let SmarterQueue take the guesswork out of this for you!

In This Article

Using the Analyse a Social Profile Tool

Using SmarterQueue's built in analysis tools, you'll find powerful tools to see hashtags and engagement on your own posts, as well as posts by competitors.

The main stats you will see are:

  • How many hashtags are used and the engagement that happens as a result.
  • The exact hashtags that have been used, in order of frequency, and their impact on likes, comments and shares.

Understanding these key stats will help you with further standardisation of your engagement strategy.

Access the tool here:

Keyword Optimisation with SmarterQueue

Current research has shown that more than five relevant hashtags generally have less effect. 

Finding your sweet spot and the right hashtags to use is as easy as finding the posts on your profiles, as well as competitors' profiles, that have the most hashtag engagement and continuously measuring performance. 

Successful marketers continually test and learn, and SmarterQueue's Analyse a Social Profile is here to help!

The graph below confirms the engagement stats hitting a sweet spot around 5 hashtags; the posts got the most likes and retweets per post using this strategy. 

Finding out which keywords and posts did best is as simple as scrolling a bit further. You can click on individual hashtags to see the posts involved and study their engagement.

Last but not least, look at the competition and see what they are doing! 

You get unique insight using SmarterQueue's Analyse a Social Profile tools to help you make smarter choices on future posts. 

Drilling down on a keyword can also help you look at the types of posts that did well and got the most engagement.

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