How Many & Which Hashtags Should I Use?

Finding the sweet spot for engagement on social platforms can be tricky. Finding and using relevant hashtags is no exception. SmarterQueue takes the guesswork out of this for you!

In This Article

How To Use "Analyze Social Profiles" To Check Your Hashtags

Using SmarterQueue's built-in analysis feature, you'll find powerful tools to see hashtags and engagement on your own posts, as well as posts by competitors.

To see how your hashtags are performing, go to Analytics and select "Analyze Social Profiles".

From here you will:

  1. Select a Platform
  2. Select the Social Profile you would like to look at (one of yours, or one belonging to a competitor)
  3. Select a date range
  4. Click "Analyze"

After following those steps you will see a breakdown of the performance for the selected date range! 🤓

Hashtag Related Stats

The main stats you will see are:

  • How many hashtags are used and the engagement that happens as a result.
  • The exact hashtags that have been used, in order of frequency, and their impact on likes, comments, and shares.

Understanding these and comparing them to how your competitors and influencers are doing will help you put together a plan for your engagement strategy.

How To Interpret Results & Determine How Many And Which Hashtags To Use

For this example, we're going to be looking at a Facebook Page profile. That being said, the same type of data will be collected and displayed for other platforms as well, such as Instagram, LinkedIn, and Pinterest. 

The first important piece of information that is available on hashtag use is within the "Overview" section. 

The "Overview" provides a "big picture" image of how the selected Social Profile is performing. 
We can see that 53% of our posts contained hashtags and that, on average, we've used around 7.2 hashtags per post, received about 623 likes/post and were shared 147 times/post. 

Scrolling down to "Engagement vs Number of Hashtags" we start getting some insight into what the optimum number of hashtags could be. 

We can see here that we've used somewhere between 0 and 12 hashtags for our posts and that the majority of them have used between 0 and 2. 

This gives us the opportunity to compare engagement for posts with the total number of hashtags used. Based on the displayed numbers, we can observe that we're actually getting increasing engagement for posts with fewer hashtags, with a peak for posts with 0 hashtags as those posts received an average of 877 likes/post and 216 shares/post. 

It's very important to keep in mind here that post content, posting times, the specific audience we're addressing with each post and many other factors also influence engagement. 

The next available insights on hashtag usage is the "Most-Used Hashtags" section. 

These are all the hashtags that we've used, shown in the order of how frequently they have been used - we can see here that the most used hashtag (#marieforleo) was added to 323 posts.

In addition to this, the information is color-coded - it uses the principle of a heatmap, meaning that the redder a hashtag is, the hotter it is when it comes to the engagement it has driven, while a greener color will mean lower engagement.  

While some hashtags were used more than others, those were not necessarily the ones that garnered the most engagement. 

If we compare 2 hashtags that were both used 13 times, we can see that #timefreedom has an average of 275 likes and 11.2 comments per post (making it greener), while #mindsetmatters has an average of 1.9k likes and 33.9 comments per post (making it redder). 

Scrolling further down, we can see the hashtags rearranged based on the number of likes, comments, and shares.

These are the hashtags that we've used that are getting the highest amount of engagement. This means that #mindsetshift was added to posts that, in total, got the highest number of likes (7.5k), while #wakeitup had the best results with comments (240 per post with the hashtag). 

Hovering your mouse over the hashtag will also show you how many posts it was used for. 

We can see that our best performing hashtag for likes, #mindsetshift, was only used for three posts. Checking out the post and trying to understand how much engagement could have come from the hashtag compared to other factors (image, the date/time the post went out, content specifics, etc.) would be very important here. 

To quickly find these posts, simply click on the hashtag. All the matching posts will open in a new window. 

Last but not least, look at the competition and see what they are doing! You'll get unique insight using SmarterQueue's "Analyze Social Profiles" tools to help you make smarter choices on future posts. ✨