How Will My Video Look When Published?

Videos look different depending on which network they are published on. Find out how your video will look on across all social platforms!📹

Videos On Twitter

Twitter allows native videos between 1:3 ratio (tall), and 3:1 ratio (wide), up to 140 seconds in length.

Anything within that aspect ratio range, and under 140 seconds, will appear on the Twitter feed as a native video (with autoplay/sizing as per Twitter’s defaults).

When your video is posted natively, it will start playing inline when users scroll to it in their feeds as shown here:

Native Twitter Video

If you upload a video that doesn’t meet the above requirements (usually if it’s longer than 140 seconds), we will post the video as a Twitter Player Card, where users can click to watch the video in SmarterQueue’s video player:

Twitter Player Card

Videos On Facebook

Facebook’s documentation states they support videos with the maximum aspect ratio ranges of 9:16 (tall) to 16:9 (wide), but we’ve found that in practice, they will accept aspect ratios between 1:4 and 4:1.

Videos can be up to 40 minutes long. If you post a video within these size/length limits, it will appear as a native/inline video in Facebook, with Facebook’s default autoplay settings as shown here:

Native Facebook Video

If the video doesn’t fit within these limits, we’ll post a link preview of the video, using the thumbnail and video title that you set. The link will let your audience view the video in a new tab, on the SmarterQueue video player page.

Videos On LinkedIn

Videos posted to company pages and personal profiles will be played inline as a native video, as shown in the posts below.

Native Linkedin Page Videos

Native LinkedIn Profile Videos

Videos On Instagram

You can publish videos as an Instagram Feed/Reel (between 3 seconds and 15 minutes), and have them directly published to your Instagram Business and Creator Profile, or choose the mobile notification workflow.

You can publish videos as an Instagram Story (between 3 and 60 seconds), and have them directly published to your Instagram Business Profile, or choose the mobile notification workflow.

Any videos published to your Instagram Feed/Reel or Story for your Personal Profile, as well as Stories for Creator Profiles, will need to go through the notification workflow via the SmarterQueue Mobile App.

You can read more about the publishing workflows for Instagram videos via SmarterQueue here.

You can find more details about the video resolution and Instructions for Instagram here.

Instagram Feed Videos

Videos On TikTok

TikTok primarily features videos that are 15 seconds to 3 minutes long, although they've recently increased the maximum length to 10 minutes for some creators.

This is why the Post Editor will require a video file with your TikTok post.

Videos posted to TikTok profiles will be played inline as a native video, as shown in the posts below.

To ensure your video is successfully published, film/edit your videos in a framerate between 23-60fps. Videos under 23 fps will fail to publish.

For best results, use videos of 1:1.95 aspect ratio, though all videos of 360px to 4096px dimensions on either side (width or height) will be allowed.

Videos On Pinterest

Pinterest allows multiple file types such as .mp4, .mov or .m4v with a max file size of 2 GB. The video length has to be between 4 - 15 minutes with a recommended aspect ratio of 1:1 (square), 2:3, 4:5, or 9:16 (vertical).

Pinterest recently added support for video uploads natively through their API! Due to this, we've also updated our roadmap and will be working on native video posting soon to align with Pinterest's API permissions.

Until then, you won't be able to schedule videos to post natively on Pinterest using SmarterQueue. Instead, we'll post a video thumbnail as an image, along with a link to your video hosted by us, as shown below:

When your audience clicks on the preview/link, it will open the video in a new tab, and they'll be able to watch the video on the SmarterQueue video player page.

Note: You can share a video and a 3rd-party link, such as an article, in the same Pinterest post! The post will include the video thumbnail as an image with the hyperlink, as shown in the image above, and the 3rd-party link will be included as an unactionable link in the post text.

SmarterQueue Video Player