What Are The Differences Between One-Time Posts And Repeating Posts?
Changes to Facebook Groups Publishing
Facebook unexpectedly decided to remove Groups API access, preventing any third-party tools, including SmarterQueue, from interacting with your Facebook Groups. After April 22nd, 2024, SmarterQueue will no longer be able to publish directly to groups you manage. You can still schedule posts for these groups, but will receive email notifications for easy manual posting instead. You may also wish to consider transitioning to a Facebook Page for better engagement.
When creating content in the Post Editor, you'll have full control over when to schedule your posts and whether or not you'd like it to repeat! 💪
Learn more about the difference between one-time posts, repeating-posts, and other Evergreen content below!
In This Article
What Is A One-Time Post?
A one-time post is a post you have curated to be published to your social media profiles only once, without the option to Recycle.
When adding your content in the Post Editor, you are asked to select the 'Post Timing'. Here you will find several options.
The following options allow you to create one-time posts:
1. Post Now: meaning that you can publish your post right away, as a one-time post that will never repeat.
2. Add to Queue (top/bottom): meaning that you will send the post to the top or bottom of the Queue and have it published as a one-time post, based on the Posting Plan you've created.
3. Schedule: meaning that you can manually set one or more specific dates and times for the post to be published.
By only assigning one date and time for the post to be published you ensure that your post will be a one-time post.
The posts that are added to the Queue or Scheduled will show up in the Queue until they are published.
Note: To ensure that these posts aren't recycled (published more than once), make sure to select 'Don't Recycle' under Evergreen Post Recycling:
What Is A Repeating Post?
A repeating post is a post you have curated to be published to your social media Profiles on multiple specific dates and times, as recurring content, or Evergreen content that recycles.
When adding your content in the Post Editor, you are asked to select the 'Post Timing'. Here you will find several options.
The following options allow you to create repeating posts:
1. Schedule: meaning that you can manually set several specific dates and times for the post to be published.
SmarterQueue allows you to add as many dates and times as you want and ensure that your time-sensitive content is scheduled exactly when you need it to.
2. Recurring: meaning that you can set one date and time for the post to be published initially, and then have it repeat at regular intervals you select.
The posts will repeat in perpetuity, on a daily, weekly, or yearly basis.
💡When creating each type of post, you'll have the option to select ' Evergreen' settings to allow your post to continue to be added back to your library of content - read the section below for more info!
What Is An Evergreen Post?
An Evergreen post is a post that will be re-added to the bottom of your Queue (recycled), once it has been published to your Social Media profile(s).
Like the other types of repeating posts, Evergreen posts will also be published multiple times, though the frequency at which the post will be scheduled is based on the Posting Plan you've set up.
In the Post Editor you will see an option for 'Evergreen Post Recycling'.
From here you can choose ' Don't Recycle', or 'Recycle After Posting'.
You can also choose just how many times you would like to recycle! 💪
Note: Recycling is available for all of your posts, for all selections made under 'Post Timing', except for 'Recurring' posts. These will continuously repeat based on the regular intervals you've already selected, though you can select to have them expire.
Here's an Evergreen post waiting in the Queue to be published for the 6th time:
Evergreen is an amazing way to get the most engagement out of your content while publishing content based on. We have also written a fantastic article that goes a little deeper into what is possible and just How Evergreen Post Recycling Works.