📹 How To Use Analyze A Social Profile
Analyze a Social Profile is an invaluable method to keep tabs on the competition or monitor your own performance over time, even from before you started using SmarterQueue 💪
No more guesswork, you can easily jump start your social strategy by modeling what works - immediately learn what hashtags you should be using, how many times per month you should be posting, when you should be posting, what types of content and more! ✨
Read on to learn how to analyze your own and others' Social Profiles and how to interpret the analytics!
In This Article
How To Analyze A Social Profile
1. Navigate to Analytics > Analyse Social Profiles
2. Click on the tab for the relevant social network then select the connected Social Profile you'd like to analyze
Note: If you'd like to see more in-depth analytics for your Instagram Profile, then you'll need to convert your Personal Profile to a Business Profile and connect it via a Facebook Page. 💪
3. If your plan includes Advanced Analytics, then you can also look up any Facebook Page or Twitter Profile using the search bar! This is great to be able to learn from your competition and peers to jump start your social strategy 💪
4. Once you have selected an account, choose a date range then click 'Analyse'
5. Your results will load below! 🎉
How To Interpret The Results
Once you have loaded analytics for a particular Social Profile, you'll be able to gain insight into the parts of the strategy that are working and what can be improved!
The first section of the analytics includes an overview of the Social Profile. Here you can see generally how many posts have been published in the time frame analyzed, what types of content, and some average engagement analytics.
In this example, we can see that 1,000 posts were published in the last 3 months, 50% of which included links while 22% featured images and only 10% featured videos.
13% of the posts included hashtags while 16% of the posts @ tagged other users. The posts received an average of 558.3 likes/post and 71.2. retweets per post.
This is a great place to start for a quick summary of what is yet to come diving into the analytics!
Filter By Publisher
The next section includes information on what publishing tools the Profile is using as well as a break down of the engagement. From this section, you can see whether posts published via a specific tool received higher or lower engagement.
Here we can see that this user publishes mostly using the Twitter app for iPhone, and those posts tend to receive higher engagement, averaging 711.1 likes/post and 87.5 retweets/post.
Engagement By Content
This section details what types of content receive higher engagement! You can quickly see what sort of content does well for your audience and which content doesn't so moving forward you know exactly what format of content to create!
Here we can see that posts that did not include a link performed the best! Posts with just text received an average of 1.2k likes/post, while posts with just an image received 679.5 likes/post. Finally, posts with videos received 513.9 likes/post and a notable 72.9 retweets/post 💪
Moving forward, this user may, therefore, consider creating more content with images and videos and less content with links! 🔗
Engagement VS Number of Hashtags
Not sure how many hashtags to use on your posts? Look no further, the answer lies in engagement vs number of hashtags!
Here you can see the average engagement for posts including various numbers of hashtags. Here we can see that most posts didn't include hashtags and received an average of 595.5 likes/post and 76.6 retweets/post.
However, the two posts that included 3 hashtags received an average of 1.9k likes/post and 129.5 retweets/post! There isn't enough data here to conclude that 3 hashtags is the optimum number as we only have two data points, but it's something to notice!
These two posts may have received higher engagement for other reasons, but the only way to tell if the hashtags had anything to do with it would be to craft more posts with 3 hashtags!
To learn more about hashtag analytics, check out this article: How Many & Which Hashtags Should I Use?
Wondering which hashtags to use? This section is for you!
Under ' Most-Used Hashtags', you'll see a list of hashtags that the analyzed profile is already using in order of frequency of use. #weeklyvee was used on 33 posts over this analyzed time frame, therefore, making it the most used hashtag! Keep in mind, hashtags that are used more frequently aren't necessarily the best for engagement! Keep an eye on the next sections to learn more.
' Top Hashtags for Likes' and ' Top Hashtags for Retweets' sorts the list of hashtags by engagement. You'll notice that each tag is color-coded. The colors are displayed according to the principals of a heat map where red represents hot, high engagement, and green represents cool, low engagement.
In the second grouping of tags, #saturdaymotivation is red hot and therefore the top hashtag for likes! By hovering over the tag, we can see further information. This tag was used only on one post, so it is unlikely that the tag caused higher engagement, however, some of the other red and orange tags on the list may have been used on more posts - with more data points you can more accurately determine whether a hashtag might have contributed to higher engagement 💪 These are the tags you can continue or start using on your own posts!
💡 Hover over any hashtag for more insight! You'll see a break down of how many posts used the tag and other average engagement metrics based on the platform. You can also click on a hashtag to filter the analytics for posts only using that tag! This allows you to dive even deeper into the analytics 🤿
Mentions analytics work similarly to hashtag analytics. Here you can see a list of the users that were @ tagged, or mentioned, in posts.
The first section, ' Most-Mentioned', sorts these accounts by frequency. @youtube was mentioned in 36 different posts over this 3 month period and is, therefore, the most-mentioned account!
' Top Mentions for Likes' and 'Top Mentions for Retweets' sorts the list of @ tagged users by engagement. These sections can give you a good idea of which accounts may be the best to collaborate and partner with on social media to garner more engagement!
Posts Per Month
Here you can see the posting habits of the analyzed Social Profile. If you're not sure how frequently to post, look up your closest competitor and see how frequently they're posting each month! This is a great place to start, though remember, consistency is key!
This user posted a whopping 325-350 times per month over the last 3 months!
Average Monthly Engagement Analytics
While posting consistently is crucial to the success of any social media strategy, if you consistently don't receive high engagement, then you may consider reducing the number of posts per month as you might be overwhelming your audience!
The sections on average likes/retweets per post can give you an idea of how well your content is received.
Wondering when is your best time to post? Here's the answer!
This section on ' Posting Times' highlights the engagement received at each time of day throughout the week. You can see each day of the week written down the left-hand vertical axis and military time numbers across the top horizontal axis representing the 24-hour clock.
The size of each specific hour bubble will tell you the number of posts that have gone out within that hour. As for engagement, again, the data is displayed as a heatmap - the redder a specific hour bubble is, the hotter it is when it comes to the engagement it has driven, while a greener color will mean lower engagement.
A big red dot, like the one at 3am on Wednesdays in this example, indicates that many posts have been published at that time and the average engagement is high! This is a great time to keep or start posting!
A big green dot, like the ones at 1pm (or 13 o'clock) Mondays through Fridays indicates that many posts have been published at that time, but they consistently receive lower average engagement. Moving forward, you might consider trying new times to post as this time isn't performing very well.
For more information on how to find and test the best times to post, check out this more detailed article:
This final section of analytics covers ' Post Insights'. This is a list of all of the posts from the months analyzed in chronological order.
Click on a column header, for example 'Likes', to reorder the posts in order of engagement. You can now quickly see what the top posts were in the month and can look for similarities! What was the tone of voice? Is there an image? Emojis? What times were these posted?