What Is The Difference Between Analytics Levels?

Changes to Facebook Groups Publishing

Facebook unexpectedly decided to remove Groups API access, preventing any third-party tools, including SmarterQueue, from interacting with your Facebook Groups. After April 22nd, 2024, SmarterQueue will no longer be able to publish directly to groups you manage. You can still schedule posts for these groups, but will receive email notifications for easy manual posting instead. You may also wish to consider transitioning to a Facebook Page for better engagement.

You may have seen the different Analytics available on our Pricing Page as shown in the chart below and been curious about what each one does. We can help clear that up for you! 💪 

In This Article

What Is Included In Basic Analytics?

With Basic Analytics you will be able to see all of your Past Posts and how they've been performing, sort your best-performing posts to learn what content gets the most engagement, and check the boost that you are getting from each new posting cycle when you're using Evergreen recycling. 

Past Posts

By going to "Analytics" - "Past Posts", you can look up detailed information for all your past posts, sorted based on a multitude of types of engagement. 

You can check individual posts or Repeating (Evergreen) posts grouped, active or expired, to get a better image of what's getting the most or fewest likes, comments, clicks, shares, views, etc. 

And if you think that this would be a great opportunity to requeue content that has performed very well, check out steps on how to surface requeue your best content here


The "Analytics" - "Reports" section will show additional details, as well as visual representations of important information. 

You will be able to check which categories are performing best, and for what kind of engagement.

You will also be able to create charts comparing any of your engagement metrics over time. 

And the "Engagement by Hour" map will allow you to discover the best time and day to post, for any of your Categories, and for each type of engagement.

The size of each specific hour bubble will tell you the number of posts that have gone out within that hour. As for engagement, the data is displayed as a heatmap - the redder a specific hour bubble is, the hotter it is when it comes to the engagement it has driven, while a greener color will mean lower engagement. 

Basic Analytics will allow you to generate reports for all of your Social Profiles, showing data for the last month. 

You can find more information on Reports here

Analyze Social Profiles

Going to "Analytics" - "Analyze Social Profiles" will allow you to check your own Social Profiles historical analytics, even if you haven't posted anything with SmarterQueue yet! 

Note: Due to Twitter API limitations imposed starting with April 29th, 2023, SmarterQueue can no longer check metrics for any connected Twitter profiles.

You will be able to see a general overview of each Social Profile separately, with information on the engagement based on publisher, content, mentions, or hashtags used. 

You will even have the possibility to sort your content based on the publisher to view all your posts in detail with the number of likes and retweets. 

For more information on how to use this feature, take a look here

Weekly/Monthly Stats

The "Stats" sections of "Analytics" will give you the latest insights for all your connected Social Profiles, with important data about changes in engagement, as well as centralized information on what your Queue and Posting Plan look like. 

What Is Included In Intermediate Analytics?

Intermediate Analytics will unlock everything in Basic Analytics, plus you can now add and customize Google UTM parameters to links 💪 

Google UTMs

Add Google UTMs to links, and automatically include the platform, profile name, and category. Connect the dots between your social posts and your website traffic. 

You can find a lot more information on how to configure Google Analytics and UTMs here.

What Is Included In Advanced Analytics?

You will receive everything in Basic and Intermediate Analytics. But that is not all! You will be able to view reports for any period, as you will no longer be limited to data from the last month. 🎉 

You will also be able to analyze other people's Social Profiles, giving you the opportunity to check what your competitors are doing. 

And will be able to export analytics for your Past Posts as a CSV.

Example CSV Export

Get full access to your data, so you can do further analysis and create your own reports.