📹 How To Switch Your Personal Instagram Profile To A Business Profile

The launch of Instagram's new Graph API back in June 2020 has made switching to a Business Instagram Profile vital in order to take full advantage of SmarterQueue's most useful features. 

While Personal Instagram Profiles still work with SmarterQueue, many great functionalities have been limited in Facebook's continued effort to improve privacy. But don't worry, you'll still be able to access direct publishing, advanced content curation, and in-depth analytics and engagement reports. ✨

Simply convert your Personal Instagram Profile to a Business Profile by connecting it to a Facebook Page. Check out the steps below! 💪 


In This Article


Why Do I Need To Switch To A Business Instagram Profile?

Using a Business Instagram Profile with SmarterQueue will give you access to a great suite of features that you're not going to want to miss out on. 

Direct Publishing

A Business Profile will allow you to use direct publishing for single-image and video posts. ✨

You will continue to use the mobile notification workflow for Story, Carousel, and IGTV posts, and will have the option to use it for single-image and video posts too, should you want to. 

With a Personal Instagram Profile, all posts will need to go through the mobile notification workflow.

In-Depth Analytics

Your Business Profile will give you access to in-depth analytics, including the following: 

Content Curation

By converting your Instagram Profile to a Business one, you will be able to see the number of likes and comments for posts inside of Find Content and Engage.

Profile Picture Display

Business Profiles will display your profile picture within SmarterQueue, to help with easy identification. 

Profile pictures are not available and display the default Instagram logo for Personal profiles. You will need to hover your mouse over the logo to display the profile handle in order to identify it. 


Video Walkthrough


How To Switch Your Personal Instagram Profile To A Business Profile

To switch your Instagram Personal profile to a Business one, you will need to connect it to a Facebook Page that you manage, by following these easy steps! 💪

1. Open Facebook.Com in your browser, log in and navigate to a Facebook Page you manage that you'd like to connect to your Instagram Profile 

2. Click 'Settings' from the left-hand menu on your screen

3. Then select 'Instagram'

4. From here, you'll be given the option to add an Instagram account by clicking 'Connect Account' 💪 

Note: If you've already added an Instagram account, then you'll see it here. 

5. In the pop-up that appears, enter your login details for your Instagram account 

6. If your Instagram account is already a Business Profile, then skip to step 11!

If not, you'll now be prompted to convert your Personal Profile to a Business Profile. Click through each confirmation slide to continue: 

7. You'll be prompted to log in once more 

8. Congratulations 🎉 you've switched to a business account on Instagram! Click 'Done' once more on the confirmation pop up: 

9. To finish setting things up, enter your details, then click 'Done' 

10. You'll now see your Instagram account details on your Page 

Now that you've converted your Personal Instagram to a Business Profile, you're ready to connect it to SmarterQueue! ⬇️


Connecting Your Business Instagram Profile To SmarterQueue

After connecting your Instagram Profile to a Facebook Page, connect it to SmarterQueue by following these easy steps! 

1. Open SmarterQueue in your browser

2. a) Navigate to the Profiles page and click 'Add a Profile' under Instagram or click the green refresh icon on an existing Profile that's been disconnected

b) You may also see also see a link inside of Add Content > Find Content to 'connect your Instagram profile via a Facebook page'. Click this link to continue 💪 

c) You may see a similar link inside Analytics > Analyse Social Profiles, click 'connect Instagram via a Facebook page' to continue  

3. You'll then be redirected to Facebook where you can click to 'Continue as' your personal Facebook Profile

Note: If you've already connected a Facebook Page/Group to SmarterQueue, then we'll automatically convert your remaining Instagram Profile connections to use Facebook to make things easier for you so you can access more analytics and engagement metrics 😊 

Note: This pop up is to confirm that you're logged in as the right user! Rest assured, this does not give SmarterQueue permission to manage your Personal Facebook Profile in any way.  

4. In the next dialogue box, you’ll be asked to allow the necessary permissions for SmarterQueue to connect with your Instagram account and other related profiles. 

5. Next, you'll be redirected back to SmarterQueue where you can select the Profile you'd like to refresh 

and click 'Re-connect' 🦾 

6. You'll now be able to access more engagement and analytics metrics inside of SmarterQueue for your Instagram Profile! Check out these helpful articles for more information: 


Why Don't I See My Instagram Profile?

If you don't see your Business Instagram Profile when trying to connect it to SmarterQueue, here are a few reasons why this may be and the solutions: 💪 
1. Your Instagram Profile is a Personal Profile
If you haven't converted your Instagram Profile from Personal to Business, then you won't see it appear when re-connecting to SmarterQueue as shown above. 
If you'd like to access more analytics for your Instagram Profile inside of SmarterQueue, then please follow the steps closely in this article to connect your Instagram Profile to a Facebook Page - rest assured, you'll be able to convert your Profile from Personal to Business along the way 😊 

2. You haven't connected your Business Instagram Profile to a Facebook Page

If you haven't properly connected your Business Instagram Profile to a Facebook Page you manage, then you won't see it appear at when re-connecting to SmarterQueue as shown above. 

Please follow the steps closely in this article from the top to connect your Instagram Profile to a Facebook Page 😊 

3. You haven't selected your Business Instagram Profile when authorizing permissions through Facebook

After connecting your Instagram Profile to a Facebook Page, you'll then need to re-connect your Instagram Profile to SmarterQueue. When doing so, you'll be redirected to Facebook to accept permissions as shown above, if you edit permissions don't select the Business Instagram Profile you'd like to add to SmarterQueue, then you won't see it appear in later steps. 

Please follow the steps in this article and ensure there is a checkmark next to your Instagram Profile in order to set up your connection properly. 

4. You haven't selected the matching Facebook Page that you've linked to your Business Instagram Profile when accepting permissions inside of Facebook

After connecting your Instagram Profile to a Facebook Page, you'll then need to re-connect your Instagram Profile to SmarterQueue. When doing so, you'll be re-directed to Facebook to accept permissions as shown above. If you edit permissions and don't select the Facebook Page that you've linked to your Instagram account, then you won't see your Instagram Profile it appear in later steps. 

Please follow the steps in this article and ensure there is a checkmark next to the Facebook Page you've connected to your Instagram Profile in this step in order to set up your connection properly.