How To Auto-Publish Posts To Instagram Business Profiles

Publishing to your Instagram Business Profiles with SmarterQueue has never been easier. 💪

You can publish single-image or video posts (up to 60-second videos) directly to Instagram if your Instagram profile is connected to a Facebook Page. Check out how to switch your personal Instagram profile to a Business one to get started with direct publishing today. 

Note: Posting single-image or video posts to Instagram Personal Profiles , as well as all Story, Carousel and IGTV posts will require that you install the SmarterQueue Mobile App, to receive notifications and publish according to your pre-determined Posting Plan.

In This Article


How To Enable Direct Publishing For Instagram Business Profiles

Once you've added your Instagram Business Profile to your SmarterQueue account, make sure that you enable direct publishing, to be able to auto-post your single image and video posts (up to 60-second videos). 

1.Go to the Profiles section.

2. Scroll down to Instagram Publishing, find the Instagram Business Profile you've added, and press on the ' Enable Direct Publishing' button. 

That's it. You're ready to go! ✨ 


How To Create And Auto-Publish Your Single-Image Instagram Post

1. Click 'Create a Post' to open the Post Editor.

2. Next, choose a Category. 

Note: Be sure to select a Category you've enabled for your Instagram Profile!

3. Then select the Instagram Profile for which you'd like to create the post.

4. Write your caption and add your media.

Note: The caption has a 2200 character limit, with up to 30 hashtags and 20 mentions. 

Note: Keep in mind that images should be between 4/5 tall and 1.91:1 wide to ensure that you will be able to auto-publish. If not this size, you will see a message letting you know and your post will be published via the notification workflow for the SmarterQueue Mobile App. 

5. Then select your Post Timing and Evergreen Post Recycling options and save/publish the post. 💪


How To Create And Auto-Publish Your Video Instagram Post

With SmarterQueue, you can also auto-publish short-form video (less than 60 seconds) directly to your Instagram Feed. 

1. Click 'Create a Post' to open the Post Editor.

2. Next, choose a Category. 

Note: Be sure to select a Category you've enabled for your Instagram Profile!

3. Then select the Instagram Profile for which you'd like to create the post.

4. Write your caption in the text box.

Note: The caption has a 2200 character limit, with up to 30 hashtags and 20 mentions. 

5. Then add your video by dragging it onto the screen or clicking the camera icon under 'Media' to select a file to upload. You'll see an hourglass icon instead of your video until you save the post and let the video load. 

Note: Keep in mind that video files should be between 4/5 tall and 16.9 wide to ensure that you will be able to auto-publish. If not this size, you will see a message letting you know and your post will be published via the notification workflow for the SmarterQueue Mobile App. 

6. Select your Post Timing and Evergreen Post Recycling options, then click Save to add your Post to your Queue. 💪

Note: The video will start processing after you save the post. If you want to send the post now, you will still need to first save it to the Queue or as a Draft, allow the video time to process, and then edit the post to publish right away. 

If you'd like to publish a video that's longer than 60 seconds, check out how to publish Instagram IGTV posts


Troubleshooting

I'm getting a message in blue mentioning direct publishing or downloading the mobile app. 

The Post Editor will display a helpful message, personalized for the type of Instagram post you're creating, to help you set everything up correctly to publish that specific post. 

If your post can be auto-published (single-image post or short-form video) and you haven't enabled direct publishing yet, you will be presented with the option to "enable direct publishing" for this profile, and get that set up. No worries, you will only have to set that up once.

For all other posts, you will be directed to download the SmarterQueue Mobile App and set things up for our notification workflow. 


When I try to Enable Direct Publishing for my Instagram Profile I get a pop-up asking me to connect with Facebook. 

Personal Instagram Profiles don't support auto-publishing for Instagram via SmarterQueue, or any other 3rd Party Scheduler. 

To enable direct publishing, you will need to switch the profile to a Business Instagram one and then connect it to SmarterQueue through Facebook


I see a yellow message saying "This photo/video is too wide/tall to be posted to Instagram natively". 

The Instagram API only supports photos or videos of a specific ratio (between 4:5, and 1.91:1). If you add an image or video that is taller or wider than these ratios, we won't be able to publish the post directly.

Instead, we will send a mobile or email notification, so you can publish the post manually - this will allow you to post the image or video, cropped to fit on Instagram.


Why can't my Instagram post be published directly?

In the Post Editor, we will display a blue message at the bottom if an Instagram post will not be published directly. The message will indicate how you will be notified, and what steps you may be able to take to publish the post more easily.

There are a few reasons why some posts cannot be published directly, all due to Instagram's API restrictions:

  • Only single-image or single-video feed posts are supported. If you're trying to publish a Carousel post, or a Story, it cannot be published directly.
  • Images must fit within 4:5 tall and 1.91:1 wide ratio.
  • Images must be JPG format. Often design tools like Canva will save images as PNG by default, so make sure you save images as JPGs.
  • Videos must be between 3-60 seconds in length. Longer videos can still be published to IGTV via our mobile app.


Why is my Instagram account not showing up as connected to a Facebook Page? 

If you've followed all of the steps but still not seeing your Instagram account show up as connected to your Facebook Page, then this might be related to a Facebook Bug. 

Facebook have been aware of the bug since February whereby Instagram business accounts are, in some instances, not showing up as connected to a Facebook page correctly. They are working on a long-term fix for this but they do not give a timeline.

They have recommended the following solution in the interim:

  1. Using the Instagram app on a mobile device, convert your Instagram business account to a personal account.
  2. After it has been converted, log in to Facebook on a computer and convert your personal account to a business account again (Page Settings → Instagram → Switch to a Business Profile)

I would also recommend that you check the following help center article from Instagram