Creating And Sharing Content As A Business

Congratulations! Now that you've set up your Categories and Posting Plan, let's move forward and add some creative posts to your Queue. 🚀

Social Media users have more than doubled in the last 5 years and spend on average more than 2 hours in a single day jumping from one Social Media Platform to another, trying to consume as much information as possible. 

As a business, a solid social media marketing strategy and sharing meaningful content will help promote your business, engage with your loyal customers, and add value to the time they spend "with you". 

First, check out what type of content you should be sharing and how to curate it. Then, if you're having trouble filling up your Queue, we've got you covered! 💪


In This Article


Best Practices For Creating and Sharing Content

Social Media has become prevalent in almost every field of business, not to mention in our day-to-day lives. That said, building a brand and a marketing strategy for your business takes a little more effort than simply using your Facebook Profile to stay connected with your family and friends.

To make sure you achieve your goals, you need to have a well-thought-out plan before you start publishing content. Here are a few tips to help you make the most of your Social Profiles. 

1. Start With A Plan & Set Goals

Before you jump in with both feet in publishing content, figure out what you're endgame is and set yourself some time-bound goals that are achievable. 

Once you've done that, look at what your competition is doing and try to figure out what type of content is getting them the best results. This is a great place to start when creating content that gets the most engagement. 

Another important aspect of the planning phase is deciding what Social Media Platforms you are going to focus on.

This will vary based on your Business. As a coffee shop, for example, you will want to be active on Instagram, Facebook, and Pinterest whereas if you are a software company or work in an industrial field, you will find your audience on Linkedin and Facebook Pages. 

Make sure to do your research in terms of where your customers spend most of their time. 💪

2. Working On New Posts

New content is hard to figure out. That's why we wanted to help get you started with some quick, ready-to-go posts that match the Categories we've recommended. 

Once you've got SmarterQueue publishing and have more time to focus, start working on your next batch of posts: 

  • Cross-posting is very important. Use all the major Social Platforms and get followers from each to follow on the others too by being social.
  • Use media, as visuals are very important in getting engagement. Try to use video content for Facebook, great original images for Pinterest,  while both would work for Instagram. 
  • Try to use images that are tailored around the preferred dimensions for each platform
  • Recycle your content, especially if it’s good content. The same piece of content can easily go out around 6 times a year for good results.

3. Work Towards Building Relationships

When creating content, remember it's not just about you promoting your business. Your followers can be the recipe for success, and all you need to do is listen and engage with them as much as possible. Ask them about upcoming features, request regular feedback, launch giveaways, and more. 

It's always a great idea to engage with people that leave a comment on your posts. Not only does this helps build trust and form a loyal following but as your followers share and like your content, you rise in the social media algorithms and gain exposure. 

With time, you'll have a loyal community around your brand and your business will be booming through good word of mouth.

4. Quality Over Quantity!

Every single post going out from your Social Profiles should be adding some sort of value to the audience. If your entire focus is on pitching and selling, there’s very little motivation for people to follow you. Remember, social marketing is about building relationships not selling products.

Try to figure out what content works with your audience by using Variations. This will allow you to A/B test multiple media and captions to see what your audience responds to. 

You can always look at what your audience responds to by Analyzing a Social Profile. You will be able to see what types of posts are getting attention, what content works better, which of your hashtags are generating more engagement, as well as what are the best times to post


Content Download For Businesses

To give you an idea of how to create engaging quality content, we've gone ahead and created a few posts for you. It's very effective to engage with your followers by asking questions in your posts and then following up with them in comments.  

This not only gives you a chance to interact with your customers but also to gauge what sort of content they are into, as well as get insight into what changes they want to see in your Products/Services.

You can download the Social Media Content for Businesses here:  Business Post Template  💪Also, don't forget to check out our Social Media Calendar for 2021 Content Download

A few of the posts require you to add relevant links or images, such as posts in which you would be promoting a blog entry. Remember, posts with media always get more engagement as compared to plain text, so make good use of the images.

Some of them would require that you enter your Product/Service name in the space allotted as shown below:

The template is ready to import based on the recommended Categories for the posts, however, you would have to select the dates and times for when everything should be published. 

You could also simply add these posts to your Queue, but not before making minor edits to give a more personalized touch. 

💡 When editing, you might see special characters shown in the text component of the post. Depending on the software you use when opening the CSV, any emojis in the posts might be displayed as special characters. When importing in SmarterQueue the emojis will be displayed instead.