Social Media Template For Bloggers
Social Media is vital in staying connected with the people that already love your content and is one of the best ways to reach a new audience that hasn't discovered your blog yet.
💡 As a blogger, sharing great content is easy with SmarterQueue, as you can get your blog feed to auto-import your content and recycle it all on its own in just a few steps. You can also import all of your past blog posts and publish them for your ever-growing audience to see.
And while getting started with social can sometimes be scary, it has never been easier with Category and Posting Plan templates and recommendations from SmarterQueue 💪
In This Article
Your Categories Template
The content you publish on Social Media needs to both promote you and your work, as well as be useful to your followers and the community interested in your field of expertise.
Here are our recommendations on what Categories you should be creating and using to curate your posts and set your social media presence up for success ✨
Must-Have Categories:
1. Blog Posts:
This is the Category you will use for the social posts that will promote your blog entries.
This is the category for importing all of your existing blog posts, either one by one or in bulk, and sending them directly to your Queue. You will also import content automatically from your blog as new entries are created, and send it to the top of the Queue to make sure every blog post is shown to your audience as soon as it’s out.
And with Evergreen, you can make sure that your posts will be recycled and be seen by more of your audience than if you were to only post once.
2. Tips & Tricks:
You can use this Category for any great recommendations on topics related to your field that aren't “big” enough to warrant a new blog entry or revisiting an existing one. Instead, add value to your social media presence and support your audience more while showing off your knowledge.
3. News / Updates:
This Category will work for import content from external sources. This way, you can share relevant information for your field that you won’t necessarily touch on yourself, and add even more value to retain followers.
Easily import from any social media profiles and re-share posts from Facebook & Twitter, re-share pins from Pinterest, or YouTube Channels or playlists, increasing both your exposure and that of the people you follow.
4. Inspiration:
Share a quote, a picture, or a story to help people, create interest, or start a conversation, and thus engage with your audience. You can also post content about you personally, as you attempt to be more open with your audience and create a connection that keeps followers invested in you and your work.
5. Self Promotion:
Promote the business side of your blog and other activities: coaching, training, online courses, products and merchandise, affiliate commissions, etc. You'll want to make sure that your followers are aware of how much more you can do for them and see the value in contracting your services.
6. Instagram Stories:
Publishing Instagram Stories that have a common thread and tell a story is a great way to build anticipation for upcoming content or events you might be going to. It's also a quick, fun way to share more with your audience, both personal, as well as to highlight the key concepts of your industry and what you're blogging about.
Other Useful Categories:
1. Variations/Testing:
This would be a great Category for when you want to test specific content, new and different approaches, wording, or media (check out Variations)
By keeping a special Category for testing purposes, you will be able to easily filter Analytics and measure the success of your posts while keeping your already carefully curated content separate.
Curate holiday-specific content that is tailored for what your audience expects during certain times of the year, special events in your field of expertise, giveaways, contests, or advertising campaigns where you might use time-sensitive material.
The same dates are used every year, so you can fill a Category with Evergreen posts relevant to a specific season, and know that they'll be published during the same season each year.
Your Posting Plan Template
In setting up your first Posting Plan, you need to make sure that your content mix is balanced, to keep your audience engaged and increase your traffic.
You also need to make sure that your content is strategic and consistent across your Social Profiles, so you can grow your audience and make influencing effortless, while also adjusting how you're posting daily to each Social Profile based on the guidelines for each platform.
Here is our recommendation on how you can get started setting up your initial Posting Plan to publish your carefully curated content and achieve your social media goals ✨
💡 Right-click on the images above to open them in a new tab, then easily use them as a template to manually add your Timeslots and set up your Posting Plan in your own SmarterQueue account.
This Posting Plan template is a great starting point that ensures you share posts for each of the recommended Categories. You can adjust based on the Social Profiles you've decided to create a presence on.
If you're just starting out and don't yet have any or enough content ready for all of them, you can remove some of the Timeslots or replace some with more posts curated from external sources.
Adjusting As You Grow
As you publish your content, you'll be able to check what is working well and what needs to be adjusted.
Here's what you can do to adapt your Posting Plan to your needs and get the highest engagement out of your content:
1. You will want to publish your posts during the times that your target audience is online. If your audience is located all over the world and not just in your location, you’ll have to adjust your Posting Plan.
Get to know your audience and where they're located and see if you need to duplicate or adjust the template from multiple time zones.
2. Use Analyze a Social Profile to see when you're getting the most engagement and try adapting your Posting Plan to send content out when it's getting the most attention. Check out more recommendations on When Are The Best Times For Me To Post?
💡 Keep in mind that you can use Analyze a Social Profile to check the social profiles of your competitors or other successful bloggers in your field, to see what's working for them, and apply to your social media presence as well.