Social Media Template For Businesses

Social Media is essential in attracting customers, enhancing the profile of your business, and building a solid following that would be able to promote and vouch for your products.

Whether you're a small business owner or handling social media for the business you work for, SmarterQueue can help you achieve all of the above.

💡 As you promote your business, easily keep your content fresh by using Variations. You can A/B test your copy and images to find out what attracts more clients and recycle your best posts to put your products and services in front of newer followers.

And while getting started with social can sometimes be scary, it has never been easier with Category and Posting Plan templates and recommendations from SmarterQueue 💪


In This Article


Your Categories Template

The content you publish on Social Media needs to promote your brand, your products, and services, as well as be useful to your followers and the community interested in your market.  

Here are our recommendations on what Categories you should be creating and using to curate your posts and set your social media presence up for success ✨ 

Must-Have Categories: 

1. Products / Services:

Use this category for content tailored to clarify what products and services you offer, why they are special, how they can help customers and what are the main benefits that come out of using them. 

And if you can't decide on the best approach, simply A/B test your copy and images to see what gets more engagement and attracts new clients, by using our Variations feature, and Evergreen recycling to put posts with great results back in front of your growing audience. 

2. Industry Insights:

This Category will help you import content from external sources. This way, you can share relevant insights from your field and keep your followers informed. An audience that trusts your expertise and detailed knowledge of your market will be inclined to purchase your products. 

Easily import from social media profiles and re-share posts from Facebook & Twitter, re-share pins from Pinterest, pull content from blog posts & RSS feeds, either one by one or in bulk, or YouTube Channels or playlists, increasing both your exposure and that of the sources you follow.  

3. Tips & Tricks:

Try to create posts showing fun ways of using your products or services. This content could be less tailored to how they work, and more on unexpected ways of getting even more out of your purchase as a customer, when buying from you. 

4. Engaging Customers:

This Category is for content tailored for “communicating” with your existing customers and creating a vocal community that would promote your brand and shares your posts. Customers who are engaged and made part of the “brand family” are more likely to repost your content, like your posts, and even promote you.

5. Self Promotion: 

Use this category to promote special offers, discounts, etc. but also to share testimonials from customers that are happy with your services, along with obvious success stories, with clear results. Try to work on building a brand and showing why your customers are special for choosing you. 

6. Instagram Stories:

Publishing Instagram Stories that have a common thread and tell a story is a great way to build anticipation for upcoming offers, services, or events your business will be part of. It's also a quick, fun way to share more with your audience, behind-the-scenes content that highlights why your products are special. 

Other Useful Categories: 

1. Call To Action:

This would be a great Category for when you want to encourage your audience to take specific actions, like visit your website, write a review for your products, join in on the conversation for a specific topic, give feedback or tell you more about what they need from your products/services. 

2. Partner Updates:

Partnerships with beloved brands or market leaders can attract customers and social media engagement. Post content showcasing these partnerships, as well as any professional relationships with respected suppliers, creators, influencers, etc. that contribute to your brand and value your products.

3. Seasonal Categories

Curate holiday-specific content that is tailored for what your audience expects during certain times of the year, special events in your field of expertise, giveaways, contests, or advertising campaigns where you might use time-sensitive material. 

The same dates are used every year, so you can fill a Category with Evergreen posts relevant to a specific season, and know that they'll be published during the same season each year.


Your Posting Plan Template

In setting up your first Posting Plan, you need to make sure that your content mix is balanced, to keep your audience engaged and increase your traffic.

You also need to make sure that your content is strategic and consistent across your Social Profiles, so you can grow your audience and make influencing effortless, while also adjusting how you're posting daily to each Social Profile based on the guidelines for each platform.

Here is our recommendation on how you can get started setting up your initial Posting Plan to publish your carefully curated content and achieve your social media goals ✨ 

💡   Right-click on the images above to open them in a new tab, then easily use them as a template to manually add your Timeslots and set up your Posting Plan in your own SmarterQueue account. 

This Posting Plan template is a great starting point that ensures you share posts for each of the recommended Categories. You can adjust based on the Social Profiles you've decided to create a presence on. 

If you're just starting out and don't yet have any or enough content ready for all of them, you can remove some of the Timeslots or replace some with more posts curated from external sources. 


Adjusting As You Grow

As you publish your content, you'll be able to check what is working well and what needs to be adjusted.  

Here's what you can do to adapt your Posting Plan to your needs and get the highest engagement out of your content: 

1. You will want to publish your posts during the times that your target audience is online. If your audience is located all over the world and not just in your location, you’ll have to adjust your Posting Plan.

Get to know your audience and where they're located and see if you need to duplicate or  adjust the template from multiple time zones

2. Use Analyze a Social Profile to see when you're getting the most engagement and try adapting your Posting Plan to send content out when it's getting the most attention. Check out more recommendations on When Are The Best Times For Me To Post?

💡 Keep in mind that you can use  Analyze a Social Profile to check the social profiles of your competitors or other successful businesses in your market, to see what's working for them, and apply to your social media presence as well.