Creating And Sharing Content As A Coach Or Consultant
Congratulations on getting your Categories and Posting Plan all set up! All that remains now is publishing content geared towards engaging your audience and building a brand name for yourself. 🎉
Creating well-crafted content can sometimes be difficult, but you've got nothing to worry about as we've got you covered.
Remember to check out what type of content you should be sharing and how to curate it. Once done, keep scrolling to find some great content that can be shared with your audience! 🚀
In This Article
Best Practices For Creating And Sharing Content
Getting high engagement on your content is important but in order to get the best results, in the long run, you need to also focus on what you post rather in addition to how many people you'll reach.
The more time you spend creating thoughtful, engaging, unique content that brings value to your audience, keeps them informed and helps them solve possible problems, the more success you'll have.
Here are our best practices around creating and sharing content for Coaches & Consultants.
1. Connect With Your Audience
Your game plan should always include building a strong relationship with your audience. Focus on engaging, interacting as much as possible and be helpful to them.
If someone asks a question, try to answer and provide value while also promoting yourself. This is going to help build rapport with your audience and more people will see how your services would benefit them.
As a rule of thumb, you should be willing to give and show your worth, to then hopefully attract them as clients in the future.
2. Be Consistent
Regardless of what industry you are in, always make sure you are consistent! If you don't post regularly and are not around for a slightly longer period of time, people will move on and find another source of inspiration.
The good news is SmarterQueue is there to help you save time and stay active even if you don't always have time to create new content.
When you work on a new post, make sure to mark it as Evergreen. This way your Queue will never run and your ever-growing following will get a chance to see posts they might have missed the first time around!
SmarterQueue also helps you re-share posts from Facebook & Twitter, as well as re-share pins from Pinterest, or YouTube Channels, or playlists, and increase both your exposure and that of the people you follow.
Content that served you well in the past can be put in front of your newer followers and bring additional engagement or traffic to your website.
3. Start Working On New Posts
New content is hard to figure out. That's why we wanted to help get you started with some quick, ready-to-go posts that match the Categories we've recommended.
Once you've got SmarterQueue publishing and have more time to focus, start working on your next batch of posts:
- Cross-posting is very important. Use all the major Social Platforms and get followers from each to follow on the others too by being social.
- Use media, as visuals are very important in getting engagement. Try to use video content for Facebook, great original images for Pinterest, while both would work for Instagram.
- Try to use images that are tailored around the preferred dimensions for each platform.
- Recycle your content, especially if it’s good content. The same piece of content can easily go out around 6 times a year for good results.
4. Research Your Audience And Competition
It's not just about doing research on your audience, but also your competition! You can always look at what your peers are doing by Analyzing a Social Profile. You will be able to see what types of posts are getting attention, what content works better, which of your hashtags are generating more engagement, as well as what are the best times to post.
Content Download For Coaches & Consultants
As promised, to help you get a feel of what sort of content you should be posting as a Coach or Consultant, we've gone ahead and created a few post templates.
Most of these posts are designed to motivate your audience and help you get them to engage. A few of the posts require you to add relevant links or images.
Remember, posts with media always get more engagement as compared to plain text, so make good use of the images. 😉
You can download the Social Media Content for Coaches & Consultants here: Coach & Consultant Post Template 💪
Also, don't forget to check out our Social Media Calendar for 2021 Content Download
Some of them would require that you enter your Brand/Service name in the space allotted, so make sure you are editing them before sending them out.
💡 When editing, you might see special characters shown in the text component of the post. Depending on the software you use when opening the CSV, any emojis in the posts might be displayed as special characters. When importing in SmarterQueue the emojis will be displayed instead.